The plan of Mark Zuckerberg and his people is to expand the Quest family with glasses similar in functionality to the Apple Vision Pro, but much cheaper… Did no one think of this before!?
Facebook, or rather its parent company Meta, has spent a fortune not only on Oculus, but on the entire development related to virtual reality, it’s not a secret at this point. However, it was Apple that took the industry by storm with its first augmented reality glasses, the Vision Pro, which even Google didn’t want to compete with, despite being the first of all companies to achieve this, with advanced (and failed) Google Glass.
Either way, the Menlo Park-based company has a plan to compete in this segment of new digital realities, and it will further expanding the Quest rangewhich should get the third generation of VR glasses very soon, but also soon to include AR in its catalogwith an option similar in capabilities to the Apple Vision Pro, but much more affordable and democratized to reach a much larger number of users.
Friends of The Verge, who always handle classified information in the United States, tipped us off, confirming that the answer won’t be long in coming, as of Directors of Meta “they are afraid” consequences that could have Apple landing in this industry.
According to Mark Gurman, one of the most authoritative voices on the scene, the idea behind the Mark Zuckerberg-led company Create a virtual reality headset without a controllerin the form of slimming the current quest that allows them contain prices more eat up more market share. It’s not for nothing that the Apple device will be very niche, as it is enormously expensive and unavailable.
On goal They compare the situation to the smartphone market before the iPhone, and they don’t want it to happen to them like Nokia and the other giants that were smashed back then. So from now on, they’re going to focus on Menlo Park for all the resources Find practical uses for Quest goggles and helmets as from the side game as in performance.
The strategic move is due to the fact that Apple, despite its price, has focused on “The Real World” rather than in the virtual worlds that Meta has always explored since acquiring Oculus.
In it road map Meta has already been spotted a new Quest-like AR/VR device and the code name of which will be ventura, with an affordable and more conventional approach in terms of functionalityprices are rumored to be about 15% off the roughly €4,000 Apple Vision Pro costs. It is approximately 600 euros..
They say that They will be much more comfortable to use for a long time without harming the resolution, and also it is also said They will have gesture control instead of the regular Quest wireless controllers, though obviously those will be usable as well.
It seems clear that The market that Apple has attacked with the Vision Pro is very different which Meta was working with with his quest but Zuckerberg and his people are worried about the de facto standard what they can create from Cupertino. It doesn’t seem surprising then that they want to explore other opportunities glasses more adapted to the general public and the daily use that may be given to it.
