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The gaming, betting and betting industry is experiencing a period of rapid growth and technological transformation. Every year, more and more people choose online platforms, which forces operators to look for new and more effective ways to attract the public’s attention. Classic flat ads and message animations like the popular free-to-download slots are giving way to more complex, engaging and visually impressive solutions. The reason is simple: consumer attention has become the scarcest resource. It used to be enough to show the product, but today it is necessary to offer a full interactive experience. In this sense, gala banners and 3D creatives become key tools for winning new audiences.
3D Immersion: WHY 2D DOESN’T WORK ANYMORE
iGaming marketing in 2025 has been completely refocused on the principle of maximum engagement. Users who are used to high-quality video game graphics expect the same from advertisements. 3D creatives and halo banners are the answer to this demand. These types of ads are very eye-catching: they literally jump off the screen and create a sense of volume that goes far beyond a flat image.
Advantages of using 3D graphics:
- More attention. According to the research of advertising platforms for the first half of 2025, 3D formats attract 74% more attention compared to traditional 2D banners. Holographic or three-dimensional images are so attractive that the user stops to look at them, which is very important in an environment where people are exposed to dozens of advertisements every minute.
- Better brand recall. The immersive experience offered by 3D increases ad recall by 70% compared to traditional methods. Brands that use these advanced formats are perceived as innovative and technological, which builds trust with their audience.
- Increase conversion. 2025 case studies show that 3D and augmented reality (AR) ads drive 94% more conversions on average than their static counterparts.
Today, 3D is no longer a luxury, but a necessity. This is a direct consequence of how today’s consumer has come to interact with digital content.
HALOBANERS: AN ILLUSION IN PURE BENEFIT
Holobanners display 3D images that look real and float as if they are coming off the screen. In the iGaming sector, their use is particularly effective, as they bring to life key elements of the visual experience: spinning slot machine reels, floating chips or real-time sports prediction updates.
Main applications:
- Outdoor advertising. Large betting offices have started using holographic fans (Holo-Fans) and LED screens in shopping centers and busy streets. For example, in one of the Asian metropolises, an action was held, as a result of which a three-dimensional soccer ball “jumped” from an advertising billboard, attracting the attention of passers-by.
- Online advertising with augmented reality (AR) elements. While not “pure” halo banners, many 3D mobile creatives incorporate AR components to create a sense of depth. Users can interact with a 3D virtual roulette wheel by simply pointing their phone’s camera at the ad.
- Game platforms. On partner sites and in own programs, gala banners are used to announce new releases. A banner with an animated 3D character from the new slot that responds to the movement of the cursor receives up to 40% more clicks than a static version.
The visual effect of halo banners is incomparable. Gone are boring ads: this new generation of formats instantly grabs attention and calls to action.
CREATING 3D CREATIVITY: THE WAY TO A HIGH LEVEL OF DETAIL
3D creative is high-quality three-dimensional images and videos. In the iGaming world, they are used to make advertisements look so realistic that they appear to be part of the game. To achieve this, studios use powerful technological tools such as CGI and advanced 3D editors. As a result, advertising materials of exceptional quality and realism are obtained.
Comparison of flat and 3D graphics in advertising:
| Comparison criteria | 2D creativity (classic banner) | 3D Creation (3D Animation) |
| Speed of interaction | Low (about 0.5-1.5%) | High (about 3.0-5.0% and above) |
| Production costs | Low/Medium | Tall/Very tall |
| Click Through Rate (CTR) | Average (depending on location) | 40-94% higher |
| Brand awareness | Moderate | High (up to 70% better) |
| Relevance in 2025 | Low (used for retargeting) | High (main trend) |
Starting a 3D advertising campaign requires a significant investment, but it pays off quickly with high profitability.
TECHNOLOGIES AND TOOLS OF 2025
Success in the use of three-dimensional advertising formats directly depends on the technologies used. In 2025, these are the main tools that will transform the sector:
- AI for personalization. AI-powered systems can change advertising elements in real time, such as the color of chips or even the sports team promoted by a betting company.
- WebAR and WebGL. These technologies allow you to run 3D and augmented reality (AR) content directly from the browser, without the need to install additional applications.
- Platforms for creating “holograms”. Dedicated platforms offer iGaming operators tools that make it easier to produce and publish holographic creatives on conventional screens.
New technologies have made immersion marketing no longer exclusive to large companies: it is now available to mid-sized businesses as well, allowing them to compete effectively for the public’s attention.
iGaming marketing is inevitably moving from flat images to 3D and holography. In an environment where it is becoming increasingly difficult to attract the user’s attention, only super-realistic and interactive ads can stand out. Companies that already invest in 3D advertising and holographic banners gain a clear competitive advantage in the global market. Augmented Reality (AR) and Virtual Reality (VR) technologies will take advertising to an even deeper, immersive and unexpected level.
