Bloomberg Line — when executives Lenovo took the stage at the Sphere in Las Vegas to introduce Lenovo TechWorld at CES, the big attraction of the night wasn’t Motorola’s new laptops or smartphones, but RENTan AI platform with which the Chinese company aims to unify and personalize the customer experience.
The integrated tool, which is expected to hit the market in the coming months, promises to bring together the company’s entire ecosystem of products, including PCs, smartphones, tablets and smart accessories.
“Qira aims to personalize the concept of artificial intelligence for each consumer and individual. “I think that in the future, everyone will have their own artificial intelligence that will use the data obtained by various personal devices,” he said. Yuanqing YangCEO and President of Lenovo, at a press event.
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Over time, Qira will become another component of the company’s strategy to promote services, a sector that has been expanding at Lenovo in recent years.
It is currently the smallest of the three business units (the others being Devices and Infrastructure), and for the first six months of the 2025-2026 fiscal year, revenue was US$4.8 billion, up 18.9% year-over-year.
Lenovo’s total revenue for the period was $41.7 billion.
According to company representatives, the business model is still being developed. “Monetization is not a short-term priority. That doesn’t mean we don’t have a plan,” he said. Luca RossiPresident of Lenovo’s Smart Devices Division.
The Italian manager said that at the moment the focus is on the user experience. In addition, the definition of these models depends on the growth of the scale of the product in the market.
“We have scale in devices today, and we want that for Qira as well. When we achieve this, we can start thinking about additional services that consumers are willing to pay for,” he added.
The new platform goes a step further than the likes of Moto AI and Tianxi, and has been designed to understand users and perform actions between different devices, apps and services.
Using multimodal input and a personal knowledge base, Qira AI learns from the information users choose to share, offering contextual assistance that accompanies the user regardless of the device they are using.
On stage at Lenovo TechWorld, Qira handled messages from family members, work emails, videos created on the computer, and suggested free time activities based on users’ schedules.
He also wrote posts for social media, including smartphone photos and formatted professional documents with updated data.
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In practice, the solution turns information into action by coordinating tasks across devices and workflows. That is, in addition to the personal universe, Lenovo aims for a hybrid model that includes a professional environment.
Qira was born as an open platform to work on different systems such as Windows and Android, and with the ability to connect to third-party devices.
“But the idea is that people who have Motorola or Lenovo products see the value of having these integrated devices,” said Ricardo Bloj, CEO of Lenovo in Brazil. “The experience of working in this ‘mind’ of Lenovo and Motorola will be very different.”
For traditional devices like laptops and smartphones, the system will be incorporated into devices like smartwatches and other devices that are still in the proof-of-concept stage, like smart glasses and Motorola’s AI-sensing pendant.
With a share of more than 25% of the PC market, Lenovo believes that the new initiative could create a buzz. That’s because it marks the entry of one of the biggest device makers into a market contested by the likes of Google, Gemini, OpenAI and Anthropic.
“I don’t think the principle”winner takes all‘(winner takes all) applies here. In our industry, in this day and age, we need collaboration and partnership. No one can do everything, CEO Yang said of Qira’s integration with other platforms.
