Agency 52, founded and managed by Tony Weisman, has developed two new campaigns with ATMA for its gas stove and microwave oven lines, expanding the concept of “you love your home» towards a more specific area: the kitchen.
The proposal maintains the emotional and relatable spirit of the brand, but adapts it to a space where design, technology and gastronomic pleasure merge. With a humorous tone and simple and entertaining audiovisual works, both companies celebrate people’s daily connection with their kitchen, a place where functionality, creativity and pleasure combine.
Jimena Alquibar, Marketing Manager of ATMA, explained: “We are very pleased with the results, as they both convey ATMA’s spirit of gourmet and fun. With the microwave oven, we strengthen our leadership in this category, and with the gas range, we emphasize the innovative design that is the key to ATMA’s positioning in such a traditional category.”
With 52, Tony Weissman emphasized the value of working with a brand with such a long history in the Argentine market: “We are very happy that 52 is working with iconic brands that Argentines love. It was a real pleasure to develop these projects with the ATMA team. In this case, we turned to humor, trying to keep both commercials fun and simple. Two different products, but united by one concept.”
Weisman also recalled his long career with the Newsan group, the company that combines several brands from the ATMA portfolio: “I have been working with Newsan for more than 20 years and have been involved in campaigns for almost all of their brands. A few months ago, we held “Put Philco on itfor Pilas Philco, a project we loved both for the result and the process.”
With these new products, ATMA reinforces its positioning as a brand that combines innovation, intimacy and warmth, while 52 strengthens its presence in the Argentine market with a creative style based on humor and an emotional connection with people.
