Quintana took part in a round table organized by the Barcelona Free Zone Consortium as part of the Barcelona New Economy Week (BNEW) 2023. The presentation entitled “The Impact of Virtual Reality and Augmented Reality in the Real Estate Sector” focused on how these new technologies are changing the way we buy homes and how these tools allow buyers to view properties from the comfort of their homes, personalize designs in real-time, and make more informed decisions.
“More than buying a property on the virtual market, new technologies are used to make virtual visits that allow you to book apartments at an unplanned stage or while waiting for renovations,” he explains. Quintana. For the general director VIVENDEX, Visiting houses with augmented reality is “a great advantage for both owners and buyers, as it saves a lot of time and breaks down all spatial barriers.”
Reforms of the future
The most important achievements, according to v Quintana, have taken place in a world of renovations where great progress has been made in making the shopping experience easier. “We can now load furniture packages from real companies into the app to see how they fit into the home and purchase them with a simple click of the mouse.” Likewise, he notes that the next step, which will speed things up even more, is to budget for the renovation with all the elements, not just the furniture. “The real value is not in virtualizing homes, but in modeling rehabilitation, budgeting and monitoring performance.”
The need for transparency
In his speech Francisco Quintana stressed the importance of these technologies being “reliable, transparent and easy to use, not only to speed up the buying process, but also to convey security and confidence to the buyer”.
One of the main takeaways from this innovative meeting place in the real estate sector is that these technologies have great potential to revolutionize the search and purchase of homes, making the process “more accessible and exciting than ever.” However, “despite the fact that they are becoming more common, their implementation is still not widespread in the real estate market,” he emphasizes. Quintana.
