Japanese tech giant Square Enix, responsible for franchises like Final Fantasy and Kingdom Hearts, as well as dozens of other global hits in the video game industry, entered into a partnership with cryptocurrency-based gaming platform HyperPlay on March 19.
The partnership involves Square Enix investing an undisclosed amount, and according to a press release, the funds will be used to expand and scale the HyperPlay game store.
The association also includes “SYMBIOGENESIS” from Square Enix, a MetaMask-based art experience focused on owning digital assets, will launch on the HyperPlay Store.
Hideaki Uehara, Square Enix’s general investment manager, called the investment and partnership “very exciting” in a press release, adding that the company believes “the HyperPlay team has created an extraordinary product to improve game distribution and generate new business.” models that are more profitable for game developers.”
This investment and partnership comes amid a new push by Square Enix executives to modernize the company’s organizational structure to support blockchain, Web3 and artificial intelligence (AI).
JacobC.eth, founder of HyperPlay, said in a press release that the investment will help HyperPlay fulfill its mission to disrupt the gaming industry:
“We believe many of the biggest challenges stem from legacy distribution platforms that prevent game developers from taking full advantage of what web3 has to offer. Also, as developers in the video game space, we understand the importance of creating new “business models for gaming that combine player and developer incentives to ensure a steady flow of quality games.”
The CEO also told Cointelegraph that some more news will be announced:
“HyperPlay plans to continue to expand its most native web3 game distribution platform. We’re adding more game stores, bringing HyperPlay to more platforms, opening new distribution channels to bring more players to games, and improving the user experience for web3 games. You can expect many successive feature releases and similar announcements in the very near future.”
A HyperPlay representative also told Cointelegraph that the company plans to announce expanded access to the platform for Mac users in the near future.
The company also revealed plans for the second quarter of 2024 that include future integration with Amazon to bring Prime users into the HyperPlay ecosystem.
According to a company spokesperson, “users with an Amazon Prime membership will be able to launch Amazon Prime Gaming titles from HyperPlay, as well as enjoy exclusive Prime Gaming benefits, free games and other perks directly from the HyperPlay store.”
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