Sony on Wednesday that the price of the PlayStation 5 video game console will rise in the United States in the US thanks to a “difficult economic setting”.
The tariffs imposed by the US president, Donald Trump, raised the cost of imported goods to the country, leaving companies such as Sony Japanese decide whether they transfer this increase in consumers.
“Just as it happens with many global businesses, we continue to view the difficult economic situation,” said Global Vice Global Entertainment Global Vice Isabelle Tomatis.
Initially, the United States threatened Japan to impose 25%of tariffs, but finally agreed to 15%tariff rate.
“As a result, we made a difficult decision to increase the recommended retail price for PlayStation 5 consoles,” the head said.
Thus, the new PS5 price will be $ 550, with a “digital edition” for $ 500 and a “Pro” version of 750, Tomatis reports.
In May, Sony warned that he was considering adjusting prices in the United States, estimating that tariffs could cost companies about $ 680 million for the financial year.
US companies also feel influenced.
Recently, Este Lader cosmetic giant estimated that the impact of new tariffs will be $ 100 million for the 2026 fiscal year and pricing plans to alleviate additional costs.
On the other hand, the giant Pepsichos and soda can increase prices by 10%to mitigate the consequences of new tariffs, in particular those falling on imported aluminum used for cans of their drinks, reports a magazine specializing in trading Digest.
Meanwhile, the energy manufacturer Monster Beveges estimates to increase prices for “complex and dynamic customs panorama”, according to its executive director Hilton Schlosberg.
(Tagstotranslate) US (T) Bid (T) Video Games (T) Beverages (T) US (T) Sinda
