Cupertin, California, USA – Apple has introduced its next -generation iPhones, which includes a new ultra -lined model and a slight increase in prices for one of its high models, while the company is pressure on the world commercial war.
The iPhone 17 line includes a new thinner model that will bring the name “Air”, which Apple already uses for its most stylized iPad and Mac Computers. In that, it has become an annual rite for Apple, four new iPhone 17 models will have the best cameras and batteries more than last year. All iPhone 17 will have at least 256 gigabytes storage, double the minimum amount of the previous generation.
“We raise the standard again,” said Tim Cook, Apple’s CEO, before the crowd gathered in the assembly hall designed to commemorate Steve Jobs employee, located in his Cupertino’s premises, California: California:
The new iPhones were first launched since President Donald Trump returned to the White House and unleashed a number of tariffs in which, he said, an attempt to return foreign production to the US, a cross hike that put Cook into the center of attention.
All iPhone 17 models are expected to remain in Apple production centers in China and India, exposing them to some of the tariffs on Trump.
Analysts believe that additional taxes on iPhones in the US raise pressure on Apple to raise prices and thus protect their margin from their most emblematic product.
Not giving a certain reason Apple charges $ 1100 per iPhone 17 Pro, an increase of $ 100, equivalent to 10%compared to the previous versions of this model. The iPhone Air will have a $ 1,000 price, the price of last year’s iPhone 16 Pro.
Apple supports the same starting price for the basic iPhone $ 800 and iPhone 17 Pro Max in 1200.
Four models will be in stores on September 19.
On Tuesday afternoon, Apple’s stock price fell by almost 2%.
For a measure aimed at selfie culture, iPhone 17 models will have more megapixel front camera for clearer photos. This camera will also include an “Central Scene” (central scenario), which will take advantage of a broader view on the field, and a new sensor that will allow users to take a horizontal format without having to turn the iPhone.
Although most iPhone 17 enhancements are similar to the gradual improvements in recent years, Apple seems to have done enough to “enable novelty in the iPhone that remained the same,” said the PP Provesight Paolo Pescatore analyst.
Although the iPhone 16, launched last year, had a good enough performance, the models were not sold, as did analysts, because Apple did not perform all the features of artificial intelligence that he promised, including a smarter and more versatile Siri assistant. Siri improvements were postponed until next year.
The Global Trade War has deteriorated Apple’s problems.
The secretary of Trump and the United States of Howard Lutno has repeatedly insisted that the iPhones be made in the US, not abroad. This is an unreal demand, which, according to analysts, will take years and make the current average price on the iPhone, about $ 1,000, double or even triple.
Cook tried to reassure Trump, initially made by Apple, a $ 500 million in the United States over the next four years, and then increased the rate last month, adding another 100,000 million to commitments. He also gave Trump a statue with a 24 -karat gold base.
This type of diplomacy helped to isolate Trump’s most serious tariffs. However, since the iPhones imported in the US still face rates about 25%, some analysts suggested that the company will increase prices that will help maintain the profitability of wide profits. But for the most part, Apple and even competitors, such as Google, support the same prices they have put to their latest iPhones in recent years.
Although Apple’s shares decreased by 4%this year, they have been healed in recent months in the mid that the company would not be so affected by tariffs as they were afraid, and the long -awaited court cleaned the way to continue to receive $ 20,000 million a year to ensure that the Google search engine is.
