The company presents advertising with containers that turn into houses accompanied by the sky of different colors that reflect the time and mood of each fragrance, showing how Dankin can be enjoyed at home.
Dunkin ‘together with a creative agency BBH USA They submitted their ads with a minimalist aesthetics with a clear view Remember the poster. This style helps to introduce the brand as something pleasant not only in the store, but also at home, in the kitchen or at any time of the day.
Similarly, advertising uses another sky with Morning mixtures They appear with pink dawn tones, while other varieties take purple or seasonal nuances. Thus, each package becomes a small character adapted to different moments and environments.
“The power of this idea lies in its simplicity … the graphic image that conveys all the message,” he says Sapna ahluwaliaCreative director of the group in the BBH. By eliminating unnecessary elements, the design conveys heat, comfort and welcoming sensations, highlighting the visually saturated environment.
On his part, Josh WilliamsMarketing Director JM Smucker Co.He explains that although Dankin is known for his coffee, which gives energy to millions a day, he is not always perceived as a home brand.
In this sense, the brand is looking The main commercial target.
Companies will be distributed in advertising fences, including Squarestreet posters and digital companies. Social networks and other channels will be distributed by the same images strengthening an idea This Duncuna can be enjoyed at home.
