Samsung is strengthening its strategy for El Buen Fin with premium TVs, Knox security and the SmartThings ecosystem. Learn about reseller opportunities for the 2026 FIFA World Cup and the development of the B2B channel.
Samsung Electronics has strengthened its commercial strategy in Mexico with a goal A good ending and at the end of the year, a bet on a portfolio of TVs that brings together premium technology, advanced security and a connected ecosystem. For consumer electronics resellers, this vision represents a clear window for increasing revenue, differentiating the offering and capturing new segments.
Yvette Gutierrez, director of audio and video products at Samsung Electronics, announced that the brand is expecting sales growth was 5%. at the end of 2024 and that the momentum will continue through 2026 with the advent of Worldan event that historically generates a natural increase in demand for televisions. “Every World Cup year we see a natural increase in demand,” – he declared.
Premium technology and artificial intelligence: differentials that increase the average ticket
For businesses that sell screens, Samsung offers a range of models from affordable to premium lines such as Neo QLED 4K, OLED and 8Kon the basis of processors artificial intelligence which improve scaling, performance and visual experience.
These features allow resellers to justify higher prices and direct sales to consumers who want to upgrade their screen for the World Cup or install more advanced entertainment systems in their home.
The SmartThings Ecosystem: Cross-Selling and Higher Tickets
Automatic integration with TV washing machines, refrigerators, smartphones and soundbars through the SmartThings platform opens opportunities for cross selling.
A customer interested in a TV can easily add a sound bar or start building a connected home, increasing profitability per customer.
Knox Security: A key argument in a market with more digital fraud
Samsung includes Knox security on their TVs the same level of protection as on smartphones. This feature protects accounts, email, payment data and streaming sessions, which is a relevant added value in the face of increasing digital fraud.
For resellers, Knox allows them to differentiate themselves from TV brands that don’t integrate security at the device level, which becomes a strong argument when closing sales.
Sustainability: A growing criterion among consumers
The QLED line is certified as True QLEDfree of toxic gases and made from recycled materials, appeals to consumers who care about sustainable development. The use of cardboard packaging and environmentally friendly methods became a key selling point, especially for younger shoppers.
Specific opportunities for the B2B channel
While the B2B channel has traditionally focused on the low-end, Samsung is now promoting TVs OLED and Neo QLED to distributors, wholesalers and specialists. According to the executive, the adoption of high end in B2B has increased over the past two years, and the goal is to expand this offer in regions without the presence of large retailers.
For the intermediary, this means:
- Higher margin per unit
- Penetration of regional markets
- The most profitable projects of hotel, corporate and commercial premises
The brand will also allow promotions, differentiated commercial conditions and personalized communication for B2B and B2C.
Training and tools to accelerate your sales pipeline
Samsung makes available to the channel:
- Personalized learning with brand instructors
- Platform SMB at samsung.com with data sheets, sales materials and support
- Special training for integrators and the sales force
These tools allow the reseller to position himself as an expert, improve the argument with the customer and accelerate the closing of sales.
Strategic alliances that create immediate demand
The brand is also developing alliances that can become commercial hooks to increase sales:
- Game center play without a console: engages gamers without the need for additional hardware.
- TotalPlaywhich will offer Samsung TVs through the operator.
- VIXwhich includes free access to World Cup 2026 content with the purchase of an OLED TV during El Buen Fin.
Strategic season to maximize sales
The combination of premium technology, integrated security, a connected ecosystem and the year 2026 marked by the FIFA World Cup makes Samsung one of the brands with the most commercial potential for consumer electronics retailers.
With promotions, training and an increased focus on B2B, the holiday season offers an obvious opportunity increase margins, expand portfolios and attract new customers.
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