The announcement and premiere of its annual flagship is something that Xiaomi does in the first months of each new year, in such a way that the mobile phone remains its “flagship” until the end of the year, presenting the best technology. This will not change with the next top of the range, but one thing will do: the date.
Next week, right after Christmas and in the last days of the year, the presentation of Xiaomi 17 Ultra will take place. I la The reason it stands out this year is because of the brand’s fans.
Fans want the Xiaomi 17 Ultra before Chinese New Year, not after
It was on March 2 this year that Xiaomi officially unveiled its Xiaomi 15 Ultra, the top of the range for 2025. This date was almost a month after the end of the Chinese New Year, which is always celebrated after the Western one. This year, Chinese New Year was from January 29 to February 12. And in 2026 it will be a little later, from February 17 to March 3.
And this is exactly the reason that pushed Xiaomi to present and launch the Xiaomi 17 Ultra: because the fans asked for it. During a recent broadcast, Xiaomi Group President Lu Weibing explained this Many fans have been asking Xiaomi to release the Ultra model before Chinese New Year so they can use it during the holidays.and thus be able to take family photos and capture the holidays.
In response, Xiaomi decided to postpone the launch. Xiaomi 17 Ultra will arrive before our New Yearwhich will give users time to use it during the Chinese New Year period.
Much more than a collaboration: Leica’s role in the development of the Xiaomi 17 Ultra camera
As expected, the Xiaomi 17 Ultra camera will be one of the most important elements. But this year there is a novelty, since, starting with the same model, Leica and Xiaomi have adoptedor what Xiaomi calls a “strategic co-creation model”, this means that Leica is involved in the development of the product from the beginning, rather than just customizing the camera at the end.
Lu says that this deeper collaboration has led to 1-inch main camera sensor of the new generation and a Leica APO-certified telephoto lens designed specifically for mobile photography. Xiaomi claims that this new optical system provides significant improvements in both night photography and telephoto performance.
A more expensive mobile phone, and the reason for this is the sharp increase in the price of RAM
The most delicate point, in recent years the issue of RAM is growing in value more and more In recent months, they have increased dramatically, which means that since the components are more expensive,electronic devices see their prices rise as a result.
Lu Weibing did not want to avoid the question and was honest about the price increase of the Xiaomi 17 Ultra. The previous Xiaomi 15 Ultra was launched at a price of RMB 6,499, but Xiaomi 17 Ultra will cost at least 6599 yuan, and the president of Xiaomi hinted that pmay be even more expensive due to the rapidly rising cost of memory.
Demand driven by artificial intelligence has caused RAM prices to skyrocket from the end of 2022, and that the years 2025-2027 will be particularly difficult in terms of component costs.
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