The opening event at Jockey Plaza brought together fashion, music and immersive experiences, marking the beginning of a new phase for the brand in Peru.
Adidas celebrated the opening of its new brand center at Jockey Plaza – the largest in South America – with an event full of style, energy and creativity. The night brought together special guests: influencers and fans of the brand, who enjoyed an experience that combines fashion, music and exciting experiences.
One of the most anticipated moments was the exclusive parade, which presented the new collections available in the store, which highlight the design and spirit that characterize Adidas. The catwalk reflected the fusion of fashion and versatility, inviting attendees to experience the brand as a form of self-expression and lifestyle.
The event culminated with a live performance by singer Lesley Shaw, which closed the day but marked the beginning of a new phase for adidas in the country.
Located in Lima, this brand center offers more than 2,000 m2 dedicated to sports, personalization and urban culture, confirming the brand’s commitment to providing unique experiences that connect with the Peruvian community.
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