Disney It is one of the most jealous companies with its characters and films. For years, the company’s lawyers have been responsible for closing any project that affects its intellectual property. The good thing is that Disney will relax their rules and allow users to create content using artificial intelligence.
During its latest call with shareholders to present its financial results, Disney confirmed this is in talks with AI companies to create new experiences. CEO Bob Iger said Disney+ is on a transformational journey that will see the “biggest and most significant” changes since the streaming service launched in 2019.
According to The Hollywood ReporterDisney plans to integrate interactive experiences into Disney+. Despite the fact that Iger did not provide details about this, the manager noted that pand will be supported by Epic Games to create “game-like features”. The company will likely follow a similar path to Netflix, which announced a few weeks ago that it would add family games based on LEGO, Tetris and Pictionary on the service.
Startup idea games for the whole family based on Toy Story, Frozen, Star Wars or any other Disney intellectual property sounds good, especially considering the holiday season is upon us. In the case of Netflix, users can use their phone as a controller to interact with the screen, reducing additional hardware configuration.
Disney will add AI-generated content to Disney+
Although Disney games are attractive, the most striking idea of this transformation strategy is related to generative artificial intelligence. Bob Iger mentioned this held “productive conversations” with AI companies to add new features to your streaming service.
“Another thing we’re really excited that AI is going to enable us to do is give Disney+ users a much more engaged experience, including the ability to create user-generated content and consume user-generated content, mostly short form, from others,” the CEO said.
User-generated content (UGC) is key to the success of games like Roblox. Iger knows it, and that’s why wants to relax a number of regulations that have been in place for decades to prevent third parties from using their characters or films, even if they do not receive financial benefits. Disney, like Nintendo, is a company that won’t hesitate to send you a cease and desist letter if you decide to make a Star Wars fan film in your garage.
While the idea of UGC sounds good, Disney will not open fully. Iger said an agreement with AI companies should reflect the need to protect their intellectual property. Another point to consider This content will only be created and distributed on Disney+, as the company doesn’t want things to get out of hand.
This AI Company Could Help Disney (And It’s Not OpenAI)
The Disney CEO didn’t name the companies, though there is one capable of realizing that vision, and it’s not OpenAI. A few months ago, Amazon invested in Showrunner, a streaming platform that allows you to create animated programs with the help of artificial intelligence. Users can create episodes, insert characters, or modify existing scenes for others to view on the service.
Known as “Netflix by AI“, showrunner uses models similar to GPT-4 to create script, dialog, and other elements. Although the company receives funding from Amazon, its director revealed that they are in talks with Hollywood studios to be able to use their intellectual property. Edward Saatchi, CEO of Fable Studio, gave an example Star Warswhere users could create new characters, planets or stories while always staying within Disney’s creative guidelines.
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