In A All more competitive market and with Players increasingly demandingChapter Take-Two Interactive, Strauss Zelnick, launched a strong statement: Good games are now badmaking it clear that many projects for the high demands of players. His words, far from the simple bright phrase, reflect the pressure growth on developers to offer experience that not only meets the standards, but also exceeds them wide.
In an interview with IGN Zelnick analyzed as Costs on development Out of AAA games They are still increasing And production timing is expanding, which makes companies seek an increasing quality level. As the entertainment companies ripen, consumers are looking for qualities and all understand this consumer es very demanding and correct He explained what he was looking for. Although he confessed that the two studies did not reach this goal, he emphasized that his philosophy should fall quickly if the project does not work rather than extend the suffering.
To maintain this quality was the delay of Grand Theft Aut VI
The executive also noted that some Companies reacted late For this reality, insisting that what used to be great, greater and that the company’s goal is that everything they publish is exceptional. In this sense, he defended the GTA 6 delay as a necessary decision to ensure the rockstar game to become the best thing someone saw in this entertainment environment.
Their statements coincide with the speech of other industry leaders, such as CEO UbisoftYves Guilemot, who recently said that the current market is very competitive and that players are very sensitive to the quality and content of the games. Guilmot also warned that the perception of video games as a cultural and artistic situation increased criticism in ideological or social issues, increasing the risk to editors.
For his part, Mat Piskotel analyst from Circana added that part of this situation is related to the dominant presence of games as a service that has been brought by players over the years. In this context, the new launch not only competes with other recent names, but also with games that last forever, have millions of faithful users. For Zelnick and other executives, this means that the highlighting bar is not just to make a good game, but also to offer something really memorable and unusual.
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