This year on November 11, Samsung launches Vision AI, of sorts Bixby for your Smart TVs, turning everyday browsing into an interactive experience, allowing users to ask questions, receive personalized recommendations and manage tasks with simple voice commands and natural two-way dialogues.
Unlike artificial intelligence built for individual devices, Samsung Vision AI Companion is designed specifically for the regular screen. It is designed to bring everyone together, turning everyday moments into shared experiences. Whether you’re asking questions about a movie during a movie night with friends, discovering fun facts about your favorite actors, or planning a family dinner, Vision AI Companion sparks conversation and connection around the TV.
At its heart, Samsung Vision AI Companion is an improved version of Bixby that provides more natural dialogue, deeper understanding of context and personalized responses. Simply ask a question – about a movie, a sporting event, a piece of art or even a travel tip – and the Samsung Vision AI Companion will provide instant answers accompanied by helpful images and relevant content. There is no need to navigate complex menus or use additional devices. Everything happens directly on the screen while you continue to enjoy the program.
How it works
With the push of an AI button, you can enter this world of conversational possibilities with your TV.
For example, if you’re looking for a recipe video, you might ask, “What’s the best way to grill pork belly?” Vision AI Companion will share a list of relevant walkthrough videos. And as the holiday season approaches, your TV becomes a useful resource for planning and inspiration. Ask: “Can you recommend a movie for Christmas?” and you will get a selection of movies and related content. Are you looking for games? Vision AI Companion offers options from solo activities to fun games for the whole family. Even practical questions like “What’s the weather like in December?” respond with up-to-date information that facilitates preparation for the season.
What makes the Vision AI Companion stand out is its ability to answer questions and queries with intelligent, visualized responses to multiple AI agents with a simple push of the AI button on the remote.
Powered by generative artificial intelligence, Vision AI Companion delivers a more natural conversation that understands context and follow-up questions, providing a smoother interaction that feels like a real conversation—no commands, no menus, and no input.
As an open multi-AI agent platform, VAC integrates multiple LLMs (large language models), including Microsoft Copilot and Perplexity, to share visualized and intelligent responses tailored to user questions and queries. With a simple push of a dedicated artificial intelligence button on the Samsung Vision AI Companion remote control, the Samsung Vision AI Companion opens the door to a new type of search, making it easier to access these apps and find ordered results such as personalized recommendations, travel planning and even complex queries such as company research and product reviews. Vision AI Companion can be enabled when viewing a variety of content sources, including Live TV, Samsung TV Plus and any streaming service.
Other features include:
• Live Translation: Real-time translation of on-screen dialogue and conversations, overcoming language barriers for global families.
• AI Gaming Mode: Enhance your gaming experience with adaptive image and audio optimization using artificial intelligence.
• Generative wallpaper: creates dynamic, personalized images for the TV, adapting to the user’s preferences and mood.
• AI Picture, AVA Pro and AI Upscaling Pro: Automatically optimizes picture and sound quality, ensuring that every scene looks and sounds its best.
With one of the widest language offerings for conversational AI on a TV or monitor, Samsung Vision AI Companion supports 10 languages, including Korean, English, Spanish, French, German, Italian and Portuguese, bringing advanced AI capabilities to more people in more places than ever before.
The Samsung Vision AI Companion is available across the entire 2025 lineup, including Neo QLED, Micro RGB, OLED, QLED, Smart Monitors and The Movingstyle. The platform is based on Tizen’s One UI with seven years of operating system software updates to maintain security and deliver new features over time.
