The customer retention has become a major business challenge in Peru, despite the fact that about 72% of the adult population already uses digital wallets for transactions.
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Technological evolution in Peru is driven by two forces: mass adoption digital wallets and the rise of artificial intelligence (AI). With investments expected to exceed US$50 million in 2024, AI spending is estimated to triple this year, with a clear focus on retail and banking.
The meeting place of these two trends is loyalty program. Technology not only aims to automate processes, but also to make customer loyalty predictable and personalized. “In a country where smartphones are in mass use and artificial intelligence is no longer a promise and is becoming an operational reality, Indigitall’s mobile wallet becomes the bridge between advanced data analysis and direct action on the customer,” points out Miguel Gujbovic, Regional Manager of Indigitall in Peru and Chile.
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Loyalty programs (H2)
The solution is no longer limited to digitization score card. Technologies, for example, offered by the indigital company, unify Mobile wallet with AI to interpret consumer behavior and guide them through the purchasing process. Likewise, it allows you to send personalized offers and actionable notifications geolocation to influence the user when he is physically near the point of sale. As a result, companies get the following benefits:
- Predict behavior: Use predictive models to know when a customer is about to stop shopping and send them a specific and timely incentive.
- Personalize your incentive: Create coupons and offers that are not only geo-targeted, but also designed to maximize the likelihood of redemption.
- Automate the experience: membership card management and cashback becomes a living digital asset stored in the Apple Wallet o Google Wallet customer, improving the experience without requiring constant human intervention.
New digital frame
This evolution is crucial in a country where smartphone penetration in homes exceeds 91%. Companies are realizing that their CRM must go beyond their own apps or SMS to integrate into the payment and management ecosystem most used by Peruvians.
The implementation of a digital solution promises tangible benefits for companies that want to optimize their operations Customer relationship management (CRM):
- Increase retention: Direct, easy-to-repay incentives that motivate repeat business.
- Improvement engagement: Communication in real time and in context (push others wallet) without additional costs for SMS.
- Cost reduction: Avoid printing and managing physical cards and coupons.
- Advanced Analytics: Get accurate data on customer behavior and promotional performance.
This strategy seeks to capitalize on mass digitalization in the country: a tool Mobile wallet enables companies to ensure their presence on the customer’s most personal device. By turning loyalty programs into digital assets, indigitall gives brands a direct and seamless path to improve their retention rates and loyalty in Peru’s competitive market.
