The International Mobility Salon of Germany (Iaa Mobility) will open its doors again from September 9 to September 2025 in Munich.
The event, organized by the German Automobile Industry Association (VDA), is divided into two parts: one for specialists in this sector and the other with public events throughout the city.
Leaving behind a traditional car hall
In the days when consumers visited the car numbers, they had already left different brands and took home, full of informative brochures.
In order to remain relevant, these fairs must continue to demonstrate vivid prototypes, except for resolving issues such as autonomous vehicles, artificial intelligence and refusal of internal combustion engines.
Instead of focusing on luxury and power, IAA has chosen this broader perspective that brings together car manufacturers with developers with softwareSuppliers and bike manufacturers, scooters and other vehicles of micromobility. The goal is to respond to great problems with respect to sustainability, innovation, infrastructure loads, and wider public transport networks and overall mobility.
Is Germany aware of mobility trends?
German manufacturers are in a rather vulnerable position. Over the last year, the country has lost about 51,500 jobs in the automotive industry, according to a message published last week. This is the fall equivalent to 6.7 percent of the total labor force of the German sector.
Excessive production staff, increasing work costs and dropping of profits are responsible for losing employment. At the same time, the German automotive industry should deal with the US 15 percent and reduced profitable exports to China.
Among the exhibitors this year IAA are German manufacturers such as Audi, BMW, Mercedes, Porsche and VW, except suppliers such as Continental and Schaeffler.
“For the several years, the German automotive industry is experienced by the deepest structural change in its History. This is particularly True in the case of the transition to electric mobile,” dw anita. and digital transformation of the ifo institute of Munich, Tells Dw Anita Anita Anita Anita Anita Anita Anita Anita, expert, expert in the field of innovation and digital transformation of the Institute of Munich IFO. However, German car manufacturers and suppliers are more elastic than you usually believe, explains Wölfl.
The country is a leader in requests for patents from environmental motor technology and since 2021 is the third place in registration of the new electricity (VE), behind China and the United States. In addition, according to VDA, a record of 864,000 electric cars in Germany was made in the first half of 2025.
This means that 40 percent of the total number of national cars are now electrical compared to 30 percent of the same period of the previous year. VDA estimates that 1.7 million electric cars will leave the teams by the end of 2025.
The competition is found in Munich
Munich expects that the meeting with the mobility suggests that the German return of the big, that BMW, VW and Mercedes represent new vehicles that prefer technology and electrical mobility.
About 280 German exhibitors are expected to participate. However, the presentations of the main brands are likely to be “quite modest compared to what happened in Frankfurt by 2020”, DW Arthur Kipferler, partner and CEO Berlls from AlixPartners, a global counseling specializing in the automotive sector based in London.
Also will be the participants of the exhibition from Europe, Canada, the USA, South Korea, Taiwan and Turkia. China is well represented by dozens of exhibitors. Many European manufacturers view this as an alarming signal. Chinese brands not only exceed foreign competition in China, but now they are aggressively expanding with their experience in electric vehicles. Tesla, on the other hand, is one of the great absence.
Manufacturers and suppliers have a difficult future
For Anita Wölfl, the greatest risk of transition to electrical mobility – “flexibility of CO2 restrictions and repeated discussions about the possible decision of the decision gradually eliminate combustion engines.”
For its part, Arthur Kipferler notes that traditional brands face the risk not to manage the necessary transformation “to become smaller, more effective, more agile and more digital and more digital companies based software”
He believes that such a devastating transition will have consequences for consolidated manufacturers and their finance. The market stagnation and the emergence of new brands claiming that a greater market share can mean the end of growth, which will become a bad news for Germany.
(RMR/MS)
