After several launches that did not have the expected success, Square Enix announced major changes in strategy. The campaign will focus on port your video games to all platforms trying to attract as many users as possible to make their investment profitable and decided to value “quality over quantity”. Good news, which, however, will be preceded by one last bad blow. According to the latest information, the company will comply layoffs among its European and North American workers.
Square Enix will make layoffs in Europe and the US
I Video Games Chronicle report says Square Enix’s European and American divisions will suffer layoffs in the coming weeks. The information comes after the company officially acknowledged its intention to “rebuild from the ground up” the company’s divisions away from Japan and “optimize your costs” in European and American offices “through structural reforms”. It should be noted that only a year has passed since the president of the brand (Takashi Kiryu) took his position, promising very profound changes in it.
Without confirming how many Square Enix employees were affected by the layoffs, the owners of intellectual property such as Final Fantasy or Dragon Quest join the list of companies that had to resort to these extraordinary measures. This case is perhaps the most surprising of all, as Japan seemed immune to the problems plaguing companies in the rest of the world. however, a series of wrong decisions and above all poor sales of recent games ultimately forced the company to tighten its belts in terms of costs.
The decision comes just a week after Microsoft also made major structural changes at its studios that led to numerous layoffs and the closure of Japanese developer Tango Gameworks, which was owned by Zenimax and was under the Xbox brand umbrella. The bad trend in the video game industry has continued since late last year, and unfortunately It doesn’t seem like it’s over yet..
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