In medicine
Medicine is one field in which immersive experience gains weight due to its ability help patients and healthcare professionals in surgery, pain management, physical and cognitive rehabilitation, or mental health, as defined by the US Chamber of Commerce.
One of the startups working in this field is the Spanish “agetech” to rememberwhich offers therapeutic solutions for specialists and medical institutions care for elderly people through virtual reality. Therefore, it offers them the opportunity to perform different activities in the virtual world, such as visiting a castle or rowing on a lake, to combat loneliness, anxiety or lack of exercise.
For his part, Bone VR is a “healthtech” surgical simulation platform that uses virtual reality to train and evaluate medical staff. To do this, it offers realistic hand-held interaction in an immersive environment that contains advanced procedures and devices. Osso VR has its own virtual reality glasses and works with both companies and academia.
finally Applied VR offers virtual reality-based treatments for complex chronic pain. So, with RelieVRx glasses, he helps patients relieve chronic low back pain through daily sessions consisting of pain management techniques such as body awareness, distraction, relaxation or behavior modification.
in entertainment
Startups like Nianticknown as the creator of Pokémon GO and which is committed to augmented reality in its projects with a purpose invite users to interact with the real world, Get out of the house and connect with the world around you. In addition to various games and applications, it also provides solutions for developers to create their own augmented reality experiences.
For his part, Resolution games it’s a game studio virtual reality, augmented reality and mixed reality. Therefore, it allows users to fully immerse themselves in virtual worlds, as in the case of “Demeo”; visualize virtual objects in real space, as in the mobile AR adaptation of “Angry Birds”; or try a combination of both experiences like in “Spatial Ops”.
More focused on the social aspects of video games VRChatcreated virtual reality platform so that users can interact and communicate with each other through avatars in customizable environments. Compatible with a variety of glasses and apps, it offers the ability to create and explore worlds, customize avatars, make friends, chat, play games, and attend events, among other things.
In the development of “special” projects
Some companies develop projects on demand for companies in different sectors (B2B). One of them is Spain’s Imascono, acquired by Telefónica in September 2022, which offers metaverse and Web3 services (a new type of internet service built with decentralized blockchains), augmented reality (virtual, augmented and mixed) and application development for clients. . A similar service is provided by a Spanish company Virtual travelers, which does work with virtual and augmented reality, as well as Web3D, Web3, blockchain and NFT for various companies. Among his works is an editor responsible for offer concerts in fantastic settings in the Met or a virtual scenario in which Inditex employees are trained and interact from around the world as collected by Emprendedores.
In an age where the line between the physical and the virtual is gradually blurring, Immersive technology offers endless possibilities. BBVA is also studying them to find new ways to communicate with its customers in these spaces. In 2022, at the South Summit, he presented the BBVA Virtual Space, a project that experiments with what a virtual reality-based banking service could be, in which customers can interact with a simulation of their financial information with the help of a manager. Most recently, it partnered with the Legendaryum meta universe to create a virtual meeting room for staff and an auditorium for training events. In addition, the organization exhibited two collections of NFTs in the Legendaryum and Alvearium metaverses during the Meta World Congress 2023.
BBVA Spark also supports all high-growth companies with financial solutions, including those that offer or integrate virtual, augmented or mixed reality solutions to offer new customer experiences.
