Ehe Metaverse is a concept that is becoming more and more relevant in the world of technology. It is a virtual and three-dimensional online environment where people can interact, communicate and create content in the same way as they do in the physical world. Through technologies such as virtual and augmented reality, it offers opportunities to explore digital worlds, engage in shared experiences and develop your own digital presence. Companies like Telefónica have already been involved in creating this new environment where we will live in the future.
“Metaverse is on everyone’s lips. Three points converged for the revolution to begin. The first is the evolution of technology. Many years ago, the existence of such technologies as virtual reality would have been impossible,” he explains. Alejandro Cuerda, Head of Metaverse Engineering at Telefónica, in this documentary about the changes that have been taking place in the world of innovation in recent years and that will have big implications for society. In addition, Cuerda emphasizes, the deployment of 5G networks has also become another area of development for this technology.
Another aspect to take into account is the evolution of consumers in recent years thanks to the Internet. Although people have always wanted to communicate, today it is within the reach of a mobile phone. For this reason, the user tends to “go further” when it comes to establishing a relationship with the environment in which they can “to communicate in a more human way”.
From a business perspective, Cuerda also highlights Metaverse’s ability to generate revenue for companies looking to integrate their products and services into this new virtual environment that is increasingly present in people’s lives. “It’s another window to the consumer,” he says. Given the doubts that parallel universes on the Internet will replace some of the daily habits of users, this expert assures that the metaverse and the real world are “complementary universes, not substitutes.” “Human relationships,” he says, “family relationships or a walk in the park will prevail,” he muses.
Given the growth projections of the Metaverse, the reality is that the specialized professional profiles that develop these universes in all their disciplines are in increasing demand. These are the professions of the future. “We are no longer talking about people’s knowledge, but about their ability to learn. It is very important for us that the leader simplifies. A good manager should convey to employees what they contribute to the company,” he believes. Gabriela GrossHDR Strategy, Alliances, Development and Chief Digital Officer de Telefónica.
