Brazilian brand Yoki has released a new limited edition popcorn line inspired by the latest season of Stranger Things. The ad plays on the visual parallels between the snack’s texture and the series’ iconic creatures.
Another premiere of the new season Strange things This became the perfect opportunity for several brands to launch products inspired by this series. One of them was Ora Brazilian owned company General Mills.
The mark has released a new limited edition “reverse coated” popcorn. It is a blue seasoning with a mysterious scent which transforms during preparation and offers a refreshing effect inspired by the series.
Behind the scenes of the mysterious popcorn
Via DAVID Sao Paulo advertising agencyYoki has created a company that brings the Stranger Things universe to the real world. The spot is established in Hawkins Laboratory in which you experiment with unearthly blue popcorn.
The graphic proposal presents visual parallels between the texture of the snack and the most distinctive creatures Strange things. Repeating the style of the series, the colors and rhythm of the background music create environment suitable for creating a mystery about the origin of the fragrance.
As part of this campaign, Or developed digital films, regular advertising and collaboration with creators throughout Brazil. In addition, there are details on the package and the seasoning bag that relate to Hawkins Laboratory. The experience is becoming more and more exciting for fans.
“To bring this association to life, we rely on visual tension and mystery Strange thingstranslating the atmosphere of the program into a fun and unexpected product experience,” said David Sao Paulo, CCO, Marie Julie Gerbauld.
An alliance between Yoki and Stranger Things
Or It is one of the most iconic brands popcorn Known for quality, variety and constant innovation. According to General Mills Brazil Marketing Director Fabiola Menezes company always bets on innovation.
Here is an example of that company in cooperation with Strange things. The alliance strengthens the commitment to surprise and delight consumers with a new experience.
