The platform, along with Mother, is launching Close, its first Christmas film in the United States and Canada, an intimate story about coming home, healing connections and rediscovering what it means to grow closer to those who matter most.
this year, Uber Take advantage of the Christmas season and be surprised by a short film that transforms a simple show into a journey of memory, courage and reconciliation. with “Close”the campaign presents a story depicting the reunion of a young woman and her father after a period of estrangement that explores the fragility of family ties and the strength it takes to touch them again.
Production film mother and director Michael Spicha (MJZ)is projected as a cinematic work that uses mobility as a common thread. The story is about a young woman who comes to her hometown to spend the holidays, and as she rides her way in an Uber, the familiar sights make her remember the wounds she suffered from her father.
Uber and the company built for those who try again
Moreover, to focus on service, Uber use the season as an excuse to talk about second chances. The brand aims to connect with the millions of people who return home with unfinished stories during the holidays. This approach is supported by interpretation “collapse” with Fleetwood Mac by James Blakea version that adds an intimate and reflective tone to the work.
to Georgie Jeffries, head of marketing for Uber in North Americathe campaign reflects a universal moment: “Our first national holiday campaign celebrates family reunions on these dates and the quiet moments that allow us to reflect…Uber is there when you need it, helping to bring your loved ones closer together this holiday season.”
From the creative side, mother offers a narrative that favors emotion over a commercial message. “The idea was simply to show the emotional journey in real life”of the state Felix Richter, Creative Director agency. This approach results in a simple story, without any extra frills, but with an emotional charge that accompanies the hero at every stage of the taxi journey.
