Apple premiered its ad campaign for this Christmas season with an emotional short film titled “Carol”in which a group of forest marionette puppets act out stories about friendship and special bonds.
The video, which is just over two minutes long, aims to capture the audience with a gentle narrative, warm values and a technological display that brings to the fore the capabilities of the new iPhone 17 Pro.
A Critter Carol begins in a snowy forest where a hiker accidentally loses his iPhone 17 Pro, only to be found by a peculiar group of animals: a raccoon, a bear, a rat, an owl, a deer, a squirrel, a rabbit, a mole, and a deer. The characters, created by hand-made puppets, group around the phone and record an interpretive video the song “Friends”, an original by the musical duo Flight of the Conchords.
Shortly thereafter, the owner of the device manages to locate it using the Find My app on the Apple Watch. Back at the site, he finds the recording while the creatures run away in fear, and a small mole humorously innocently exclaims, “I hope you like it!” before being silenced by a raccoon. The video ends with the message: “Friendship is a gift”.
The mini-film stands out not only with a touching story, but also demonstrates the new capabilities of the iPhone 17 Pro: 8x zoom for capturing distant details, automatic selfies with the “Center Stage” function, which allows you to change the orientation of the camera without turning the phone, and the dual-capture function with simultaneous recording on the front and rear cameras.
It should be noted that all video was captured entirely by the device, highlighting Apple’s technological advances in mobile photography and video.
“A Critter Carol” is expanding globally through television, digital platforms and social media, and will debut an edited version in the United States during the NBC Thanksgiving Day Parade broadcast.
This strategic deployment seeks to connect emotionally with consumers who, after seeing the story of the forest animal group and the technical characteristics iPhone 17 Prothey may be inspired to choose a new smartphone as the perfect gift and symbol of good wishes for the holidays.
The iPhone 17 Pro version is designed to satisfy the most demanding users, incorporating innovations in both performance and design. The device has a one-piece aluminum body with an advanced vapor chamber cooling system that provides better temperature management. Its 6.3-inch display with ProMotion 120Hz technology adds an always-on display feature for an enhanced viewing experience.
Inside the iPhone 17 Pro, the powerful A19 Pro chip is integrated, equipped with a 6-core processor and 6-core GPU, complemented by 12 GB of RAM. As for photos and videos, The device offers a rear camera system with 5x optical zoom and recording capabilities in professional formats such as ProRes RAW, Log 2 and 4K at up to 120fps.
The battery promises up to 31 hours of operation, and the maximum available storage space is 1 TB. It is available in space orange, deep blue and silver tones, providing options for those looking for personalization and high performance.
