In less than five years since its arrival in Latin America, HONOR has managed to establish itself among the fastest growing mobile technology brands in the region. During 2025, the company will exceed 10 million units sold in more than ten Latin American markets.
According to the company, this growth was sustained throughout the year. In January, HONOR reported one million units sold, a figure that increased five-fold through June, largely due to the markets of Peru, Mexico and Colombia.
Kevin Zhu, CEO of HONOR Latin Americaemphasized that the growth is due to the joint work of the regional team and the technological evolution of its devices. “Today we celebrate five years in Latin America. In a short time, we have built a solid business, reached 10 million units sold and empowered our users with advanced technologies in camera, battery and artificial intelligence. In 2026, HONOR will transform from a competitor to a leader”said the executive.
HONOR Growth in Latin America: Innovation and Regional Strategy
HONOR’s increased presence in Latin America, according to the company, responds to a strategy focused on offering products adapted to local needs. Models like HONOR Magic7 Lite and HONOR X7c have been among the most sought-after due to their battery life and durability, as well as AI-based features.
Sales of the Magic7 Lite increased by 72% compared to the previous version, ranking second in sales in its price category in the region. In line with this trend, the company plans to launch the HONOR Magic8 Lite during the first quarter of 2026 with water and drop resistance improvements designed specifically for the Latin American market.
In addition to products, HONOR has strengthened its after-sales service and customer service network, including official stores, certified technical centers and alliances with operators, retailers and digital platforms. This strategy is aimed at improving the consumer experience and building trust in the brand in the region.
In the case of Peru, the market has become one of the pillars of growth. HONOR is now ranked second nationally with annual growth of over 20%. The company also promotes training programs such as HONOR College and HONOR Talents aimed at young people interested in innovation and technology.
HONOR into the future: AI and technology alliances
Globally, HONOR maintains its commitment to research and development (R&D), allocating 11.5% of its revenue to this area. Among his main achievements are silicon-carbon batteries, eye comfort technologies and artificial intelligence systems applied to mobile devices. The company has more than 14,000 employees, 70% of whom are exclusively engaged in technological research.
By 2026, HONOR plans to strengthen its international presence through alliances with strategic partners such as Qualcomm and BYD, in addition to expanding its cooperation network with operators, media and content creators in Latin America.
Likewise, the company has confirmed that it will unveil the HONOR robot phone during Mobile World Congress (MWC) 2026 in Barcelona as part of its commitment to technological integration and expanding its global ecosystem.
