The gaming laptop market in Peru is experiencing one of its greatest expansion moments. According to data shared by ASUS, sales of this type of hardware will grow by 20% during 2026, mainly due to professionals and students looking for computers capable of supporting complex tasks beyond video games.
The company notes that gaming laptops are no longer associated exclusively with entertainment and They have begun to consolidate as work tools for sectors such as mechanical engineering, architecture, graphic design, video editing, programming and streaming.. High performance, graphic capacity and portability are now among the factors most valued by Peruvian users.
Additionally, it detailed that around 50% of consumers in Peru are currently buying a laptop for work, business or productivity reasons. In this context, gaming hardware is an attractive alternative due to its high-performance components and greater resistance to intense loads.
“Users from Peru appreciate high performance both at the workplace and in video games. A reliable and high-performance device, the features of gaming laptops are the main reason why users prefer them,” explained Jose Aguilar, ASUS Product Manager in Peru.
The evolution of hybrid and remote work is also influencing this trend. Unlike traditional desktop computers, Gaming laptops offer portable power, allowing you to work from different spaces without losing processing power.
This balance between portability and performance has become especially important for professionals who use 3D modeling, rendering, audiovisual editing or technical modeling programs, tasks that require a lot of graphics capacity and constant processing.
In addition, many SMBs have begun to prefer more powerful hardware due to the rise of AI-based tools and specialized software.
According to the Future of Small and Medium Businesses report, a significant portion of Peruvian SMEs already experience occasional interruptions related to hardware failures or limitations. As a result, organizations are increasingly choosing devices with better specifications to ensure business continuity and efficiency.
Among the features most requested by users are advanced graphics cards and more RAM.. The report shows that NVIDIA’s 40 and 50 series graphics cards are showing increasing adoption in the Peruvian market.
The recently introduced 50 series has been well received by users who need more graphics power for design, AI, video games and content creation. in parallel, 16GB of RAM is starting to establish itself as the minimum standard for those who want to be fluent in multitasking and high-demand applications.
The expansion of this market also reflects changes in the way consumers understand technology. If a few years ago, gaming laptops were perceived as niche products focused exclusively on video games, they are now positioned as multi-functional devices. able to meet both professional and recreational needs.
For many users, investing in a gaming rig means access to a computer prepared for several years of heavy use, with better cooling, faster speed and upgradeability compared to conventional models.
The development of streaming platforms, digital content creation and artificial intelligence tools are also contributing to the growth of the segment. More and more people need devices capable of editing videos, processing complex graphics or running multiple applications at the same time.
In such a scenario, gaming laptops began to compete directly with professional workstationsespecially among college students and freelancers looking for productivity without sacrificing portability.
Another important aspect is that the Peruvian market is showing increasing digitization in both education and work. Careers related to design, programming, architecture or engineering require increasingly demanding softwarewhich drives the demand for equipment with better technical capabilities.
Tech brands have also responded by adapting their catalogs with lighter models, optimized batteries and designs less tied to traditional gamer aesthetics in an effort to appeal to a wider audience.
The 20% growth recorded this year confirms that gaming laptops are undergoing an important transformation in Peru. Beyond gaming, these devices are beginning to establish themselves as tools for productivity and intensive work in an environment where technology is increasingly central to daily and professional activities.
