The iconic M&M’S are dressed as Marvel characters in a global campaign that offers a digital experience, exclusive content and seven limited-edition collectible sets that combine fun, taste and fandom.
Peace Marvel in M&M’S to come together in a colorful global collaboration that promises to “provide fans with exciting experiences, content and new ways to interact”, Abby Lightfoot from LBB.
Putting the two together stories and various brand properties, fan-favorite universes will collide in more than one 65 marketshonoring iconic characters and creating a shared experience for followers.
“Together is more fun,” say Spokescandies of M&M’S as they prepare for their biggest roles yet, with the release of this a global company which will bring pleasure to both universes a consumers from all over the world.
Marvel and M&M’S are joining forces in a collaboration
Under the philosophy that “Together is more fun”the alliance brings together an iconic narrative about Marvel with bright light M&M’S. The campaign will start at the end of January and will be gradually rolled out in different locations territories throughout the year.
Consumers will be able to enjoy digital content and experiences, exclusive prizes, promotional merchandise and seven limited edition collectible packs that include never-before-seen combinations M&M’S and characters from Marvelfusing fun, taste and fanaticism.
This collaboration continues a long relationship M&M’S horse Disneyis known for creating entertaining and exciting shopping experiences at stores such as Disney Springs and Walt Disney World Resort, as well as retail outlets. Mars in theme parks and resorts Disney.
“On Mars, our global relationship with Disney has always been based on a shared belief in the power of fun and creating meaningful moments of connection,” explained Rankin Carroll, Brand Director of Mars Snacking.
The funniest crossover
The release contains a behind-the-scenes look at the visit Candy spokes a Marvel Studiosin a fun crossover where M&M’S They audition for their dream roles with varying degrees of success.
The collaboration spans the candy aisles through seven limited-edition M&M’S x Marvel. Combinations include: Yellow like WolverineRed as Deadpoollike blue DaredevilPurple like ElectroGreen like she is the hulk like brown Alena and like an orange Red Guard.
“We have a great long-term relationship that allows us to come together in an exciting way,” said Mindy Hamilton, SVP of Alliance Marketing and Creative The Walt Disney Company.
