Since 2006, the company has been recognized as the leader of the global television market by revenue share every year.
Samsung Electronics has announced that it remains the world’s number one television brand for the 20th year in a row, marking two decades as a global leader in the television industry.
Samsung has maintained a leading position in the global television market since 2006, and according to research company Omdia, the company’s share will be 29.1% of the global television market in 2025. This achievement reinforces Samsung’s leadership in premium, ultra-large technology and next-generation displays.
Samsung leads the premium segment priced above $2,500 with a market share of 54.3%, thanks to Neo QLED, OLED and Lifestyle TVs. It also maintained leadership in the $1,500+ segment with a market share of 52.2%.
“When consumers choose a TV, they choose a brand they can trust for years to comesaid SW Yong, president and head of Samsung Electronics’ visual display (VD) business.Our 20 years of leadership in the global television market reflects this confidence, based on decades of engineering excellence and world-class innovation.“.
20 years of industry-defining innovation
Since achieving the number one position in 2006 with the advanced Bordeaux TV design, Samsung has continuously innovated to transform the TV industry:
- 2009: The company accelerated the global transition to LED TVs, setting new standards for thinner and more energy-efficient displays.
- 2011: The advent of smart TVs further transformed TVs into connected entertainment platforms, extending their functions beyond traditional viewing.
- 2015: Serif reimagined how TVs fit into living spaces, introducing a design-driven TV that positioned the screen as a prominent element of the home.
- 2017: The company launched The Frame, a pioneer in the Artistic TV category, turning TV into a customizable digital art canvas.
- 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs with quantum dot technology.
- 2018: 8K TVs offer more than 33 million pixels – four times more than 4K.
- 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large displays.
With continuous improvements in picture quality, smart functionality and display innovations, Samsung has played a major role in setting the modern standard for premium TVs.
Strengthening leadership in premium and next-generation TVs
Building on its legacy of innovation, Samsung continues to evolve its line of premium TVs with expanded Micro RGB models, advancing next-generation display technologies and strengthening its leadership in high-performance displays. The company also continues to improve its OLED and Neo QLED lineups, offering superior image quality, ultra-large screen options, and differentiated display performance.
This high quality is also supported by innovations such as technology A real quantum dot. The company’s QLED TVs have the Real Quantum Dot Display certificate issued by the international organization TÜV Rheinland, which confirms the use of real quantum dots in these TVs and guarantees more accurate and true color reproduction.
In addition, Samsung is expanding its mini-LED offering, bringing greater brightness, contrast and precision control to a wider range of screen sizes and price levels to expand the advanced display performance of its lineup. At the same time, continued investment in AI TVs combines advanced processors and smart features that optimize picture, sound and personalization in real time.
With two decades of proven global leadership, Samsung remains one of the most recognized and trusted television brands worldwide, offering cutting-edge technology at a variety of price points, screen sizes and innovative displays.
