Since April 14, Google allows Personal intelligence in its Gemini app, a tool that allows the assistant’s responses to be tailored to the user’s information by connecting to its digital ecosystem. In the first stage, It will be available to subscribers of AI Plus, Pro and Ultra plansand its appearance in the free version is scheduled for the coming weeks.
The main novelty is that Gemini not only accesses data from services such as Gmail, Google Photos, Search and YouTube history, but also You can now “reflect” on this information to provide more accurate answers. and active. This marks a difference from previous versions where the assistant could consult the data but not integrate it contextually into its recommendations.
According to the ad, This evolution allows the system to anticipate needs without the user having to explain their situation in detail.. For example, when asking for a general recommendation, Gemini can cross-reference previous information and provide personalized suggestions based on habits, preferences, or usage history.
The feature was originally launched in the United States and is now starting to roll out in Colombia, expanding the scope of one of Google’s latest bets on artificial intelligence applied to everyday use.
How it works and how to activate it
Personal intelligence is disabled by default. This means that each user has to decide if he wants to activate it and which services he wants to connect. To do this, you need to go into your Gemini settings and select the apps you want to connect.
The system allows you to individually select the tools for integration, giving you more control over the level of customization. Linking all services is optional– User can choose to connect only Gmail or YouTube history, for example.
After activation, Gemini will only use this information if it believes it enhances the usefulness of the response.. That is, not all interactions will be personalized, but only those in which the system determines the value in doing so.
In addition, the tool retains the ability to learn from previous conversations. This option can also be turned off in the settings under “Previous Gemini chats”. In the same space, users can view and delete their history at any time.
Privacy and user control
One of the central points of the launch is the focus on privacy. Google ensures that the user retains full control over what data is used and when.
Available options include the ability to reject a personalized response using the Retry button.which allows you to generate an alternative without using personal data. Feedback can also be sent with a “Dislike” option, which helps tune the system’s behavior.
The company emphasizes that this architecture seeks to balance personalization and control in a context where the use of personal data in artificial intelligence is attracting increasing attention.
Availability and scope
The feature will initially be available online, on Android and iOS devicesand will work with all models available in the Gemini selector. However, this only applies to personal Google accounts at this stage.
Users in Business, Education, or Workspace do not yet have access to this tool, which involves a gradual rollout based on account type.
With this launch, Google strengthens its strategy of integrating artificial intelligence into the most frequently used services, betting on more and more contextual assistants. In Colombia, the arrival of personal intelligence represents a move towards a digital experience more tailored to each user, albeit in a pattern where activation and use continue to depend on individual decisions.
