With the premiere of the latest season of the cult Netflix series, companies from various sectors have joined the conversation with publications inspired by the series.
Strange things proved to be one of the most successful and iconic series Netflixcelebrating the before and after thanks to a combination of eighties nostalgia and science fiction. today, September 26the platform shows the first part of the final season, a launch that once again mobilizes millions of fans around the world and that promises to conclude the story of Hawkins with the same intensity that has characterized it since 2016.
The wait does not end there, as the second part will follow December 25 and the third 31 that same month, turning the end of the year into an all-out celebration for Upside Down followers. This release schedule has created an environment of global conversation that Peruvian brands They didn’t miss it and used the premiere to spark a conversation.
Peruvian brands and their entry into the Upside Down
Below is a look at the most notable local activations for the premiere, each adapting the language of the Netflix series to its own identity and tone.
Win: Humor and connection for the marathon
Victory He addressed the spirit of marathons with a direct copy: “We’ve got the WiFi training to last this marathon”. The brand accompanied its post with a call for conversation, inviting users to share their predictions for the season.
Entel: Powercito arrives in the Upside Down
Entel presented a graphic work where Powercito He seems to be pedaling the Upside Down of Stranger Things while keeping the essence of his character. The copy confirms the promise of a stable connection even in “supernatural” scenarios.
Pilsen: a direct nod to the series
Pilsen chose a play on words “PICK UP THE GREENS”bringing together one of the series’ most iconic characters.
Bembos: Hawking’s taste
Bembo released a video inspired by the Upside Down, inviting the public “survive the new season”. The work combines dark elements and references to the Window with a cheerful tone.
Dunkin’: Signs from Will’s House
Dunkin’ has recreated Will Byers’ iconic house with Christmas lights, a key symbol of the first season. With a copy “Something’s opening at Dunkin’… and it’s not just a portal”, thus the brand predicted the return of Dozen Day.
