Las adoption companies Usually they try to appeal to tenderness, but, unfortunately, they very rarely succeed in becoming them phenomenon social networksas users are always exposed to a variety of stimuli and new content.
However, a recent initiative by Department of animal protection (DPA) from Casillas do Sulmunicipality south of Brazilcreated a furore on digital platforms for implementing a strategy that not only evokes tenderness but communicate with a youth audience and with pop culture lovers.
It’s about “Other people’s dogs”, a new DPA company in which they characterized puppies in the adoption of various symbols of the famous Netflix series that recently ended, Strange things.
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The Department of Animal Welfare combined technology and pop culture for this campaign. Photo: Instagram @dpa.cxs
DPA Casías do Sul has become nationally known for its adoption campaigns creative and innovative in Other people’s dogs seems to be no exception.
In the middle of enthusiasm which spawned the grand finale of Stranger Things worldwide, this Brazilian institution decided take advantage of the trendusing Iartificial intelligence (IA) for describe each dog from the company of the character of the series.
In the images, shared via DPA’s Instagram account, the public is invited to adopt one of the puppies, which they have also named after the character they portray.
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Featured Dog Dustin. Photo: Instagram @dpa.cxs
“Directly from Upside down. These babies are ready for adoption! If you’re looking for a companion for all your adventures, your new best friend is waiting for you at DPA“, says the message of the shelter.
The puppies are about 50 days old, they are medium-sized dogs, and the City Council of Cácios do Sul guarantees that they will be sterilized as soon as they reach the appropriate age.
In the same publication, DPA announced that puppy Will has already been adopted.
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