In football, the best vision of the game has always been the goalkeeper, the only one who can anticipate the game, read the game and understand every move before anyone else. Now, the same vision goes beyond the field of play and reaches Colombian homes thanks to Samsung and Rene Higuto, the legend who marked the before and after in this position..
As part of its new regional campaign “The best vision of the game”, Samsung unveils a bet in Colombia that aims to transform the experience of watching football at home, bringing the emotion of the stadium into the home and taking the passion to a new level of immersion and intimacy through technology.
“At Samsung, we want Colombians to experience every game as if they were in the stands. Today, thanks to artificial intelligence, our screens not only show the game, but interpret it, optimize it and turn it into a completely immersive experience, where every game seems closer, clearer and more real.he assured Camila Segura, director of marketing for Samsung in Colombia.
Samsung: A better vision of gaming, now for everyone
In addition to the technological proposal, “The best vision of the game” is a a campaign that puts the fan as the protagonistrecognizing their way of football life, their rituals and the way in which the house became the main stage to follow every match.
With the participation of René Higuitathe initiative connects two worlds: the world of professional football and the everyday experience at home. Thus, the figure of the iconic goalkeeper becomes a perfect symbol of how technology can bring this strategic and privileged reading closer to the viewer.
As part of this launch, Samsung is also introducing a promotion Regalasso Days. This strategy will allow the Colombians to get the “best vision of the game” immediately and without anyone else. The brand combines its technology with a passion for sports, offering unexpected gifts with the purchase of selected TVs and smartphones.
An ecosystem that surpasses any other vision of the game
Samsung has a portfolio designed to create connected homes that simplify everyday life. Through the application SmartThingsusers can turn their room into a true VIP stand and control their environment from one place.
The TV, in addition to providing an immersive experience during matches, functions as a control center for monitoring energy consumption and coordinating other devices. By connecting it to a soundbar, the environment becomes much more realistic and allows you to experience every game with stadium intensity.
Moose Galaxy mobile phones They also play a key role in this ecosystem as allow you to smoothly control your smart home. If you have to go to the kitchen during the game, fans can use the feature Smart View to receive content on the smartphone screen without interruption.
This is where refrigerators come into play. Family Hub™ in Individual artificial intelligenceequipped with touch screens, Wi-Fi and internal cameras. Thanks to this technology, users can check from their mobile phone whether their drinks are cold or quickly find snacks to make sure that hunger is the only enemy, without opening the door or taking the meeting out of sight. After each goal, tools like Quick exchange They allow you to instantly share photos and videos of the celebration with friends and family.
Finally, it is an ecosystem that is part of the line Individual artificial intelligenceguarantees a complete experience before, during and after the game. Washing machines Individual artificial intelligence and top loading include technologies such as EcoBubble in AI Laundry Combo™ horse OptiWashdesigned to optimize every wash, save energy and maximize fabric care.
Thus, they take care to leave their clothes completely flawless, ready to bring all the mood and style to the next match, allowing them to live the passion of football carefree on and off the field.
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