In April, May and June, the brand will activate specific dates with special incentives on selected reference TVs and mobile phones, inviting consumers to stay attentive to each new day.
The World Cup will activate the television market in the country. Fenalco is reporting a nearly 20% increase in sales in regions such as the coffee region, with national forecasts of 30% to 50%. This growth is due to Colombians upgrading their equipment with significant demand for large format screens (65, 75, 85 and up to 100 inches) for an immersive stadium-like experience.
In this context, Samsung announced the beginning of days in the country “provision”dynamics that will take place from April to June and will be marked by special dates with unexpected benefits. In Colombia, this promotion is part of the campaign “The best vision of the game”which features the legendary former goalkeeper René Higuita as the main character, linking his historic ability to read games with the power of foreboding and enhancing the brand image.
“At Samsung, we want all Colombians to enjoy the best kind of game. We invite you to pay attention to these key dates, where you will immediately find advantages when buying selected devices without raffles. Our goal is to enhance the entertainment experience of Colombians by bringing artificial intelligence to our devices to transform their rooms into a VIP grandstand just for the most anticipated soccer season,” he said. Camila Segura, Director of Corporate Marketing, Samsung Colombia.
The first day of “Regolazo” will run from April 30 to May 3, with the aim of igniting the passion for soccer among Colombians. The promotion offers direct and immediate benefits when purchasing TVs and cell phones from selected reference sources, eliminating the need to participate in sweepstakes. Customers will be able to get adidas sports accessories such as balls, thermals and caps, and depending on the TV model purchased, they will be able to get additional benefits such as themed bags, DGO pins and even a free base and installation.
Looking ahead to the soccer season, Samsung is responding to an apparent change in consumer habits: Colombian families are no longer satisfied with just watching the games; They seek to live them as a completely immersive experience. In this context, the company has expanded its range of TVs with technologies and formats that adapt to different spaces in the home and different ways of viewing content.
Neo QLED: absolute clarity for every game
Neo QLED technology in Samsung TVs provides the highest level of brightness and contrast. This allows you to follow every game with flawless clarity, even in brightly lit rooms – a common situation in upcoming tournaments. The result is a smooth experience that matches the action, ensuring that no detail is lost when playing at the highest speeds.
This season, Samsung offers a wide range of TVs with technologies such as UHD (up to 75 inches), QLED, MiniLED, OLED and Neo QLED with 4K and 8K resolution.
Galaxy: power and intelligent image quality to experience every game to its fullest
Combining an AI-optimized processor for improved real-time performance and imaging capabilities, the Galaxy S26 delivers a stunning visual experience while watching football on mobile. This AI extends across Samsung’s ecosystem (TVs, home), providing communication between devices and automatically optimizing the experience. Thanks to this integration, the device interacts seamlessly with the TV to play content or share games, creating a dynamic and personalized experience during the football season.
In this context, initiatives like “Regolazo” reflect how technology is increasingly integrated into the way Colombians use sports. Beyond promotions, the combination of large-screen TVs, connected mobile devices and AI-based solutions is redefining the home experience. In this way, every match ceases to be just a broadcast and becomes a shared moment, where image quality, communication and interaction play a key role in bringing the emotion of the stadium into the hall.
Regolazo benefits will be available from April 30 to May 3 through Alkosto, Éxito, Falabella, Jumbo, Homecenter, Samsung stores and Samsung.com.
