Square Enix is one of the most authoritative and important companies in the video game industry, whose history always aims to look to the future, and the latest statements Takashi Kiru, president of Square Enix, they’re showing it off again. The Japanese developer and distributor has always sought to be at the forefront of technology and trends, with successes and failures, but taking risks and looking for new fronts. Examples of this are movies like ‘Final Fantasy: The Force Within’ or the position they held at the height of the NFT fever and now the theme is coming to the fore I.A. Artificial intelligence is on everyone’s lips, and Square Enix couldn’t be less, making its intentions regarding the technology clear.
Takashi Kiru emphasized in his New Year’s letter that “generative artificial intelligence can not only change what we create, but also significantly change the processes by which we create, including programming.” He further noted that “we also intend to be aggressive in applying artificial intelligence and other advanced technologies to both content development and feature publishing. In the short term, our goal will be to increase our development productivity and achieve greater excellence in our marketing efforts. In the long term, we hope to use these technologies to create new forms of content for consumers, as we believe that technological innovation opens up business opportunities.”
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The impact of artificial intelligence on the video game industry
One of the hottest topics today is artificial intelligence and its use in all fields. There are many voices in favor of using this technology, but also many who are against it. Can there be a balance between native, artisanal, human-made work and AI work? Time will tell, but companies like Square Enix want to dig into it and see how they can use this technology and use it to make their products even better.
