One of the most criticized changes in video games Riot games Lately, it’s all about monetization. When it came to selling cosmetics, the company had good results, but in recent months it presented League of Legends in Team battle tactics some items to prohibitive prices and locked out of the system occasional rewards. A situation that caused a lot of criticism and which the developers did not comment on. However, one of the managers of the company wanted to clarify the situation by openly talking about the problem with society.
Riot Games blames culture clash
In accordance with Riot Mortdog, design director of Teamfight Tactics, the problem with monetizing Riot Games video games is due to their planetary nature. According to him, usually those responsible for TFT or League of Legends are in a a controversial situation in which paying attention to what the players of a certain server want means doing the opposite of what the users of another want. “When we recognize that this is a global game, the next thing we have to consider is that cultures around the world are different. Every culture has different desires and opinions about what is acceptable and what is not. The problem for us is in that a lot of times we try to cater to Culture A players and Culture B players don’t want the same thing,” he began by explaining.
“In this case, ‘Culture A’ really wants items that have a lot of value (…) ‘Culture A’ wants it in the game, and if we don’t add it, they’ll say we’re horrible and we’re not Don’t listen to players. On the other hand, the representatives of “Culture B” ask us to stop setting these prices because it is wrong and say that it is not necessary to make such expensive things. To focus on the players of a certain side, we literally contradict those of the other side,” said the developer. The aim was to defend that, although it is not a popular request in the West, there are a large number of players in other parts of the world who want such items to be featured in the game.

Even though we’re new to League of Legends, random rewards have been around for a long time in TFT.
Mortdog too advocated the introduction of random reward systems: “Random is something we introduced to make sure that everyone potentially has access to a certain item. For example, chibi (from TFT) are given out through random rewards. The nice thing is that we have a large number of players to play with” free game” and who only get the free spins they have achieved. Not all, but someone has achieved this (…) The point is that we will never become “pay to win” and I would also like to tell you that the team listens to you. Not everything we do is perfect, even I don’t believe that. I would tell you that if you don’t like it, the best thing you can do is tell us what you want (instead of just saying , that something is bad).
The truth is, some arguments are hard to argue with. It’s true that League of Legends or Teamfight Tactics players in some parts of the world want these items to show their status or commitment to the video game. However, the developer did not delve into any of the negative points did not recognize the company’s interest in maximizing its own profits. For example, random rewards cause rejection not only because they are sometimes unpredictable and unfair, but also because are dangerous for some players. In this sense, and while he is doing something to ensure that “Culture A” has what it wants, even if “Culture B” does not like it, the decision to carry out measures that deliberately harm members of the community does not seem justified.

While Riot Mortdog’s words offer us a preview of what we can expect, those in charge of League of Legends have promised tell in detail about monetization systems. The next development blog to discuss this topic will be released in just a couple of weeks. In this sense, we must continue to follow the movement of the company to see if they will maintain this strategy, with cosmetics that can cost hundreds of euros, in the future.
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