Author: Samuel M. | 03-17-26
General director of the company Take-Two Interactive, Strauss Zelnickstated that yes “funny” think that artificial intelligence tools like Google Project Genie can create successful video games at the click of a button.
His statements came after the presentation of this technology, which allows the generation of game worlds from text, which caused concern in the market and even a drop in the shares of several companies in the sector.
“It doesn’t change the rules of the game.”
Zelnick clearly ruled out these types of tools leveling the playing field with the big studios. As indicated, There are already technologies to create gamesbut even so, the big gains continue to be concentrated in consolidated companies.
AI as a support, not a replacement
Despitehis criticism, the executive branch does not rule out the use of AI in the industry. In fact, he pointed out that these tools can be useful for improving processes or creating assetsbut they do not replace the creative component necessary to develop global success.
He also expressed surprise at the negative market reaction to Project Genie, believing that AI should be seen as useful tool for developersrather than as a direct threat.
