Disney has begun rolling out a new feature within its Disney+ streaming platform that aims to change the way users find content.
This is “Verts”, a vertical format of short videos inspired by the Shorts model YouTube, which allows you to watch short clips from movies and series directly from the mobile application.
The tool has begun rolling out to user accounts in the United States and represents a strategic shift for the company in a market where short content consumption dominates most screen time.
With this feature, Disney+ aims to make its catalog easier to find through dynamic snippets which are played sequentially, similar to those used on platforms such as Instagram Reels or YouTube Shorts.
The new feed is a separate icon in the app’s navigation bar. Once signed in, users can scroll vertically to view a personalized selection of clips from the Disney+ catalogwhich includes productions from different eras and franchises.
In addition to viewing snippets, the tool allows you to perform live actions from each video. Users can add a series or movie to their personal watch list or start playing all the content immediately if they are interested in what they just watched.
As the company explained in the official publication, the function is aimed at simplifying the study of the catalog and adaptation to new forms of digital consumption.
“With the latest streaming hits and an incredible catalog spanning more than 100 years of storytelling, we’re making it easy for fans to find out what to watch next,” according to Disney’s corporate blog.
The company also noted that Verts offers an experience designed specifically for use on mobile deviceswhere the vertical format dominates the way people consume audiovisual content on social media.
The decision to include this type of channel reflects broader changes in the streaming industry. In recent years, platforms have begun to use social media elements to increase user engagement and keep them longer in apps.
The short video format has become one of the most popular on the Internet, especially among young people. The ease of quickly switching between content and the ability to discover new material in seconds has changed the way many people consume entertainment.
According to Disney, initial testing of the system has shown positive results. Tests conducted in August on company-affiliated services such as ESPN saw an increase in daily engagement users.
The system uses viewing data to personalize recommendations and select segments that may be of interest to the viewer. In this way, the feed functions not only as a short space for entertainment, but also as a gateway to the longer content available on the platform.
Disney also announced that Verts may develop in the future. Among the plans being analyzed is the inclusion of fan-generated content or creators associated with the communities that follow the company’s various franchises.
This type of content can coexist with official clips taken from movies, series or original productions, expanding the storytelling possibilities on the platform.
Although the idea of integrating short videos into streaming services is not entirely new, The introduction of Disney+ confirms the growth trend in the sector. For example, Netflix previously launched a vertical channel that allowed you to explore clips of its original productions within its app.
The adoption of these formats shows how platforms are trying to adapt to changes in public behavior. In an environment where social media directly competes for users’ attention, streaming services are experimenting with new tools to stay relevant.
