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AI integration that allows you to view content with automatic adjustments from the moment it is played. photo: iStock
Samsung has unveiled the Samsung Vision AI 2025 TVs, hardware that integrates a a system capable of altering image, sound and depth perception in real time.
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Among the advances are artificial intelligence systems that adjust picture, sound and depth in real time. photo:iStock
The launch took place in Latin America and was explained by Celso Barras, director of Samsung Visual Displays in the region, who noted: “Everyone already understands what artificial intelligence does on a mobile phone, in a photo editor or voice commands. But few people understand how much AI TV changes the content viewing experience.”
The executive added: “Artificial intelligence works in the background, automatically optimizing the picture, sound, colors and even depth of each scene. The consumer simply presses Play and the technology does the rest to offer a cinema experience without leaving the couch.”
Samsung’s Vision AI platform processes content, environment and usage habits to make adjustments without user intervention.
The systems detect the type of content and adjust the color, brightness and contrast according to each format. photo:iStock
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Integrated features to enhance your home theater experience
Based on this system, the TVs include 5 artificial intelligence enhancements that act on the central elements of playback:
- AI auto-scaling (8K and 4K): The feature uses neural networks and NQ8/NQ4 AI Gen3 and Gen2 processors to reconstruct details of content not available in high definition. The system brings the material closer to 8K or 4K standards, restoring textures and shapes.
- Smart sound with AI (Adaptive Sound Pro + Active Voice Amplifier Pro): Television defines the type of content and the sound environment. With this information, it adjusts bass, dialogue and soundtracks. Active Voice Amplifier Pro detects external noise and amplifies human voices to preserve clarity.
- Image in AI adjustment mode adapted to content: The algorithm determines whether the user is watching a movie, TV series or animation. Based on this, it adjusts the color, brightness and contrast to adapt to the reported consumption patterns.
- AI Color Booster – more vivid and realistic colors: Each scene is checked for tone and saturation adjustments. The feature aims to maintain chromatic coherence under different lighting levels.
- Real Depth Enhancer Pro – cinematic depth: The system detects objects in the foreground and selectively changes the contrast. The tool replicates the way the human eye perceives depth by enhancing the separation between planes.
*This content was transcribed using artificial intelligence based on a Samsung report.
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