The Styled for You collage will serve as a personal advisor in the sometimes difficult search for the perfect outfit for a special occasion, such as a first date, helping the user to create outfits from saved fashion pins, boards or collages or others with similar tastes.
From EFE agency
Social network Pinterest has announced an artificial intelligence (AI)-powered tool that will act as an assistant for its users when making online purchases and searches.
The “Styled for You” collage will serve as a personal advisor in the sometimes difficult search for the perfect outfit for a special occasion, such as a first date, helping the user to create outfits from saved fashion pins, boards or collages or others with similar tastes, the company said in a statement.
The tool now available can also help you choose, for example, the perfect bedding for the winter season.
According to the company, Pinterest Assistant is designed to offer proactive recommendations that match a user’s style when they’re undecided about what they want.
To help with this search, the platform offers “made-for-you boards,” which are personalized suggestions curated by artificial intelligence. By tapping the microphone, the tool describes what you’re looking for and offers personalized visual results with audio responses, Pinterest noted.
“People, especially Gen Z, say the magic of Pinterest is that ‘it just gets me,’ whether it’s finding the perfect outfit or discovering your unique style,” CEO Bill Reddy said in a release.
In showing how Pinterest Assistant is different, the platform emphasized that it is mainly based on a visual AI language model, rather than a typical text model.
The social network also emphasized that it is expanding multimodal search, allowing users to go beyond simple text searches and ask open-ended questions. Being personalized, it provides recommendations tailored to each customer and products that can be purchased on Pinterest, the company adds.
“With Pinterest Assistant, we amplify that magic by using artificial intelligence to help our users discover and buy as if they were being accompanied by the person who knows them best,” the statement added.
