Today, Substack announced its Substack TV app for Apple TV, which offers video posts and live broadcasts of messages that users subscribe to. Here are the details.
Substack is even more focused on video
Although Substack is best known as an information platform (with its occasional controversy), in recent years it has expanded to offer social and multimedia features, including video.
In practice, creators can publish individual videos in addition to written content and these can They range from lectures and interviews to explainers and short documentaries, with support for both free viewing and paid access.
Today, the company announced the beta version of Substack TV for Apple TV, which allows subscribers to view video messages and live broadcasts of the messages they follow right on their TVs.
The app also features an “About You” section that highlights videos from the subscription along with featured content.
Here’s Substack Product Manager Zach Taylor on the new app:
Today we launched the Substack TV app for Apple TV and Google TV. Substack is the home of the best long form: creators care deeply and subscribers choose to spend time with them. Now, these thought-provoking videos and live streams have a natural home on television, where subscribers can enjoy the extended viewing experience that great video deserves.
And here’s how Substack explains the app’s current features in more detail:
- See videos and live streams from creators and the posts they subscribe to.
- Explore the “About You” bar, which highlights videos from your subscriptions, as well as recommended videos.
- Open a dedicated page for each subscription to see more videos from a specific post
Substack says the app is available to free and paid subscribers, with access to content tied to subscription levels. The company also says previews of paid content will be available soon for free subscribers, in addition to:
- Audio messages and reading aloud.
- Improved search and discovery
- Program updates for paid subscriptions
- Sections for different programs of the same number
According to the comments on Substack’s post, creators and subscribers seem unhappy with the news. Most of the comments were negative, with some users condemning the platform’s efforts to pivot or at least focus more on video.
So far Substack has not commented on the rejection.
To learn more about the new Substack TV app, follow this link.
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