Samsung’s new family of high-end phones exceeds market expectations. After the recent official presentation at the end of February, initial demand for the Galaxy S26 series is breaking previous records. This is evidenced by preliminary data stocks increased up about 15% over last generation, easily surpassing the 1.3 million orders achieved previously.
The protagonist of this commercial success is undoubtedly the company’s most advanced model. Currently, the Galaxy S26 Ultra is monopolizing 70% of sales the whole new series. This milestone is particularly impressive when you consider that the hardware development for terminals over the past two years has been quite conservative and lengthy.
Purchase incentives that won over consumers
The new S26s, especially the Ultra version, have some new features that are welcome. One of the most striking additions is the new technology screen Privacy display integration which Samsung made an effort to show at MWC 2026. This hardware and software system allows the panel to be darkened, radically limiting viewing angles, ideal for avoiding prying eyes on public transport. As for the external design, the company has abandoned the titanium fever a return to traditional aluminum with rounded sides.
This change in materials greatly improves heat dissipation, which is critical to maintaining performance. Inside, the top model is equipped with a powerful Snapdragon 8 Elite Gen 5 processor. Another long-awaited innovation is a jump in charging speed, which has finally reached a batch of 60 Wwhich allows you to restore three-quarters of the autonomy in just thirty minutes.
On the photography front, despite keeping the 200-megapixel primary sensor, the optics have improved with the inclusion of a brighter f/1.4 aperture. It means a less noise during night feeds. In addition, video stabilization takes a qualitative leap by interpolating data from the device’s internal sensors to capture the moving horizon.
Much of the appeal of this new generation lies in its artificial intelligence ecosystem. The brand has perfected its tools by incorporating everyday features such as a smart sound eraser which eliminates background noise in any application. This new digital command center is able to read context to automate tasks and includes a relentless anti-spam filter.
Rising prices and disputes in the base range
The enthusiasm for the Ultra model is in stark contrast to the decisions made for the family’s younger siblings. The Galaxy S26 and S26+ models have experienced a an increase of 90 euros at its original price, now from 999 euros. An increase that’s hard to justify considering they’re recycling the same camera modules from last year.
The most controversial aspect for the European market is the decline in the net productivity section. While the previous generation used Qualcomm chips across the board, this year’s entry-level models once again feature proprietary Exynos 2600 processor. This segmentation of components leaves the base terminals at a distinct disadvantage compared to the higher-end version.
Despite these frictions in the entry range, the market responded with record numbers, thanks to the flagship. It is interesting that the starting price of the Ultra model in our country decreased by 10 euros and reached 1449 euros. However, for users of the base models, buying the previous generation still seems like the right choice. more economically balanced option nowadays.
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