Over a decade ago, before Twitch exploded stretch marksthere was a time when people didn’t see the job of a content creator as a real job, but as a dystopia that seemed impossible to achieve. To be youtuber in 2012 It meant being the weirdo in the classroom, the geek fooling around on the internet, but gradually the job gained more and more respect thanks to a company that went gold during the platform’s infancy: by car.
Born in the early 2000s as a way to express art through video games, Machinima gained momentum at the beginning of the last decade when it took off in a crazy fashion on YouTube, and they’ve stayed with exclusivity of video monetization capabilities and earn good money from them. U USAthe company did not stop generating millions of dollars, because at that time the profit was $5 for every thousand visits and, by mutual agreement between the most famous content creators of the time, they took a good percentage of it: 3 for Machinima and 2 for youtuber.
It is modest youtuber Spanish takes the stage: Vilirex. After hearing that you could make money by uploading videos to YouTube, he contacted Machinima to hire him as an affiliate for their network. After seeing his visits, the company did not take long to hire him, after agreeing two dollars for every thousand visits for the content creator.
However, the company did not realize something very important: Art CPMthe cost per thousand impressions in Spain was much lower than in the United States, so low that The car didn’t even make a profit of what was created in Spain. Little by little the company suffered these losses and the only one who gained was Willyrex who by 2013 was making about $60,000 a month, which was almost unthinkable at the time.
But they didn’t stop there; To make matters worse for Machinima, Willyrex called whoever would end up breaking it in the Hispanic community: Blondes. Revenues for YouTubers hired by Machinima in Spain continued to grow, and as a result of the contract, the company began to bear millions of losses because Spanish-speaking visits increased and even surpassed Anglo-Saxon ones, which was the beginning of the end for the company.
As the years went by, Machinima lost so much money to Spanish YouTubers that they decided to gradually reduce their share of the profits. However, it was already too late: the losses were huge, and little by little they had to close the contracts with their stars, because while the Spaniards were making money from this contract, YouTube’s CPM in the US began to fall. Over the years, Machinima gradually closed its branches and in In February 2019, they confirmed their breakup. This is how several Spanish colleagues left the multinational company, which seemed invincibly empty.
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