ThenThe most used digital application for payment in Peru continues its raid at Gamer Universe. With the introduction of its function To theThe platform allows it more than 15 million users Quickly and securely access Reboot in video gamesSubscriptions and digital gift cards for video games, which facilitates the integration of the national community gamers into global digital entertainment trends.
Launched in 2023, To the It has established itself as a key tool for those who want to buy video games without complications. Since its implementation, about 3 million users in Peru Made shopping this type through the application, which shows the increasing importance of games in the country and the role of financial technologies in democratization of access to new forms of digital vacation.
Profile of those who use To the It is mostly young and digital, characterized by the search for immediacy and trust in transactions. In this community there are two large groups: Gamers randomwho play for fun in your free time and make sporadic purchases, and Gamers Hardcorewhich allocate part of their budget to improve their experience through digital acquisitions. Appropriate fact that 60% of buyers Gamer in -app – menAlthough women’s participation has shown sustainable growth in recent years.
For those interested in using the Yape Gaming feature, the recharging process is direct and takes a few steps:
- The user should Enter the YAPE app And select the “Game” option from the original menu.
- Next, select a game or platform on which you want to replenish.
- Set the amount you want to add.
- Complete the process by making a payment that is conventional “Yapeo”.
Among the main advantages To the There is ease of use, immediacy in delivering digital products and trust in transactions. The platform eliminates traditional barriers: it allows more people to access gaming content without the need for credit cards and complex processes. Thus, it contributes to the democratization of access to the games and responds to the demand of the sector, which prints the priority of agility and safety at its purchases.
Rise To the It is installed in the context of expanding video game industry both at global and locally. Games positioned as one of Most profitable entertainment brancheswith forecasts that evaluate global income higher than 25 483 million dollars In 2025 and close to 34 875 million dollars In 2033.
In Peruhe 70% players use mobile devices as the main platform and more than 65% ready to invest in additional contentFor example, accessories, modernization or virtual coins. In addition, the gamers’ phenomenon went into play to become a cultural and economical engine, creating digital communities, tournaments, advertising and broadcast opportunities.
Perspectives for To the They strive for sustainable growth. More mobile game penetration is expected because more Peruvians have access to smartphones, as well as increasing digital costs due to available payment options. In addition, holding massive and cultural events such as Museo del gamingIt reinforces the role of the platform not only as a service provider, but also as an appropriate actor in promoting the game ecosystem in the country.
Thanks to the integration of financial services and digital entertainment, the platform strengthens its commitment to offer new experiences of Peruvian users.
