In 2018 Champions It was not only the most popular Spanish film of the year with more than three million viewers and a collection of more than 19 million euros. It has also received critical and scholarly acclaim, with eight Goya Award nominations, three of which became awards, and Feroze attests to that. This story, in which a basketball team of people with special abilities taught us all a lesson in life, has become iconic in our cinema. And now, finally, we can enjoy its new part.
A frame from the movie “Campeonex”
U Campeonexcharismatic team goes to athletics and among its members we find Briyanitar, an example of improvement and attitude to life. His real name is Brian Albacete, he’s 21 years old, and he’s one of the hottest gamers and streamers of the moment, adding millions of subscribers to his channels. He suffered from degenerative muscular dystrophy since birth, but his energy, sense of humor and dedication allowed him to break all kinds of barriers until he became a true Internet phenomenon. So much so that he signed a contract with an eSports team Team Heretics.
Javier Fecer’s film, which is already the most viewed Spanish film of 2023 with 1,791,930 viewers and more than 10,810,677 grosses, has Movistar as a sponsoring company. I like it Movistar riders, who is not only sponsoring the film, but also stars in it. In this way, Movistar has managed to combine its commitment to culture and eSports in what has become a very special sponsorship for them, as it contributes to the normalization of people with different abilities in society, the promotion of eSports and the destruction of the supposed bubble, which is sometimes said to the sector is experiencing.
But Movistar’s commitment to eSports It doesn’t end here. The company will continue to be the main sponsor of the national team eSports FEJUVES (Spanish Federation of Video Game Players and eSports) and official sponsor Team Heretics. The team with the most followers already exceeds six million on social networks, and if we add all the content creators, it accumulates more than 100 million. Last year, Team Heretic took part in League of Legends EMEA Championship, the most important European eSports competition; and recently created Heretics of Miamiin order to return to competition in League of Call of Duty. In addition, Movistar also sponsors and provides connectivity to DreamHack Valencia 2023the largest gaming event in Spain.
And we cannot forget Movistar ridersdefending and defending champion c SUPER LEAGUE 2023, becoming the first team to win this competition twice in a row. Also, the team takes second place EMEA MASTERS, a sort of Champions between the winning teams of the national leagues. And in a few days you will compete in the MIRI, the League Of Legends World Championship, the main competition of this video game. In 2022, more than five million viewers enjoyed the tournament simultaneously for the first time, surpassing the previous year by more than a million viewers.
The video game industry continues to grow
And in 2023, the video game and esports industry continues to grow steadily. For this reason, it is not surprising that companies such as Movistar are increasingly targeting them. This is reflected in public reports Spanish Association of Video Games (AEVI) and White Paper on Spanish Video Game Development 2022which provide interesting data such as employment, turnover and increasing number of players in the sector.
Spain is the fourth largest market in this sector in the European Union with more than 18.2 million players. Moreover, 47% of the total number of users are already women
Billing has arrived in our country 2,012 million euros in 2022, which represents an increase of 12.09% compared to the previous year’s figures, which closed at 1,281 million euros. Forecast for 2025 year is to overcome 2.2 billion and the number is growing, so to speak All over the worlduntil you reach 211 billion dollars. Therefore, it is estimated that the video game industry will experience an overall growth of 3.4% between 2020 and 2025.
For his part, 94% of companies in the sector are involved in video game development and the main platform for that remains PC. The use of computer games increased by 1.8% compared to last year. And in terms of users in 2022, the number players reached 3.228 million worldwide. Espaa It is the fourth largest market in this sector in the European Union with more than 18.2 million players. And the gender profile is very even: 47% of the total number of users are already women.
Created by UE STUDIO
This text was developed by UE Studio, Unidad Editorial’s creative brand content and content marketing company, for MOVISTAR
