Posted on 12/12/25
- The advanced NQ8 AI Gen3 processor is the brain of image and sound optimization in the next-generation Neo QLED 8K with Vision AI
Lima, December 12, 2025 – Samsungthe world leader in TVs for 19 consecutive years, introduces a new era of audiovisual quality with the launch of the 2025 line of 8K TVs with Vision AI, where artificial intelligence goes beyond pixels. The new generation is equipped with the advanced NQ8 AI Gen3 processor, Samsung’s most powerful processor to date. Available on the Neo QLED 8K QN990F and QN950F, this technology delivers sharper images, optimized sound and an immersive viewing experience.
The new generation of visual immersion
Powered by AI, the NQ8 AI Gen3 Upscales to 8K, delivering the highest quality of any type of content, from streaming services and video games to live sports. The processor is also able to recognize different types of content – such as games, action movies or documentaries – and apply specific settings for each.
In addition, it includes a function 8K AI Upscaling Pronow with 768 AI neural networks (12 times more than the previous generation). Unlike simple scaling, this technology fills in missing pixels with AI-reconstructed details, restoring fine details, textures and contours that may have been lost in the original source. The result is incredibly crisp and clear images. In this way, old films or low-resolution videos take on new life with a level of detail previously unimaginable.
Innovations powered by artificial intelligence: sound and image in harmony with the environment
In addition to visual quality, artificial intelligence Samsung It also changes sound and how users interact with their TVs. The new lineup includes a number of intelligent features that analyze the content being played and the environment, ensuring a more fluid, natural and immersive performance. Here are some of the best AI features that enhance the experience:
- AI Motion Enhancer Pro (1) – Improves and smoothes the movement of objects and texts with AI Gen3 processoroffering particularly notable fluidity in live sports.
- Auto HDR Remastering Pro – Intelligently learns the differences between SDR and HDR content, converting scene by scene to deliver brighter brightness, more vibrant colors and finer details.
- Real Depth Enhancer Pro – Automatically detects areas of the image where the human gaze tends to focus and intelligently adjusts depth by increasing contrast to offer a more realistic visual experience with a 3D-like sense of depth.
- Active Voice Amplifier Pro – Analyzes background sounds, ambient noise and clarity of voices, distinguishing dialogues from the general sound of the TV. The result is a more immersive sound, with voices that are crisp and clear even in noisy environments.
- Adaptive Sound Pro – Recognizes content type and environmental conditions to automatically adjust sound. Thanks to exclusive sound remastering technology based on neural networks, the system detects and processes different elements of the sound, offering clearer voices and a bright sound that is balanced and faithful to the original proposal.
- AI Auto Play Mode (2) – Automatically detects the type of video game and applies the optimal settings for each style. Forget about manual settings and enjoy smooth and trouble-free gameplay.
“Samsung’s innovation with Vision AI not only improves the technical characteristics of TVs, but also demonstrates the central role of artificial intelligence in creating experiences that are more intuitive, immersive and connected to users’ everyday lives. So, we are excited to bring this new era of audiovisual experience. This is not just a technological advance, but a demonstration of how artificial intelligence can fundamentally change the way we interact with content.” emphasizes Celso Barros, director of Visual Display Samsung for Latin America.
Innovation with responsibility
Samsung believes that providing an exceptional viewing experience goes beyond technology. The brand is also committed to reducing environmental impact and consumer well-being. Samsung’s new TVs reinforce this commitment with the use of recycled materials and eco-friendly packaging printing, as well as a SolarCell remote control that runs on sunlight, ambient light or USB-C, eliminating the need for batteries. In addition, part of the construction of Samsung TVs is made from recycled plastic extracted from the oceans, and its exclusive technology of real quantum dots (Real Quantum Dot) is 100% free of cadmium, a harmful heavy metal present in competing solutions. In this way, Samsung combines innovation, protection and environmental awareness to offer a complete experience designed for today and the future.
For more information on Samsung TV lines, visit the Samsung Peru Newsroom.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technology. The company is redefining the worlds of televisions, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, LSI systems and semiconductor manufacturing. In addition, Samsung advances medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. Through the SmartThings ecosystem, open collaboration with partners and the integration of artificial intelligence into its portfolio, Samsung offers an intelligent and integrated connected experience. For the latest news, visit Samsung newsroom at https://news.samsung.com/pe/
(1) The viewing experience may vary depending on the content type and format.
(2) Available for select console and PC games.
