Due to its latest global company “Follow your Monkey”, the accessory brand promotes history focused on spontaneity and emotional connection.
With a new global company Kiping. “Keep track of your monkey”The Belgian accessory brand saves its classic monkey, an icon that has been hanging on backpacks and bags for years to turn it into the main character of the story of freedom, movement and authenticity.
Far from staying at the decorative level, the character is now becoming a metaphor for the attitude with which the brand seeks again to connect with the public, inviting them to follow the impulse, enjoy the journey and afford to keep. So, Kiping gives a turn to its narrative to place your most recognizable character as a common thread of a new stage of communication.
https://www.youtube.com/watch?v=Ocfn3jl5194
Kipling and its purposeful monkey
The company starts with a short film with the participation of a young traveler visiting the city with a branded suitcase. Coming in a taxi, the driver responds when he sees a monkey’s attachment, and her enthusiasm soon infects everyone around him, from pedestrians and cyclists to other drivers who join the game, creating a leash of positive and carefree energy. The story ends with the knowledge of the wink when the young taxi driver “borrows” the keyboard, enhancing the company: Keep track of your intuition, enjoy the moment and don’t take life so seriously.
In addition to its fun tone, the global campaign reflects the accurate brand intensification strategy. Kiping It strives for communication based on emotions and intimacy, moving from the pursuit of experience. The combin stops becoming a simple accessory and becomes a symbol of free spirit that the brand wants to convey to its new era.
