On this day, but in 1994, in Japan you could go to all kinds of establishments to buy PlayStation console. 30th anniversary of the brand Sony This testifies to the success of the Japanese company, which at first was not at all sure that the business would be profitable.
Sean Layden, known as the president of PlayStation Worldwide Studios, who has worked at the company for 32 years, told about it. During an interview with Eurogamer, the person in charge explained what those early days were like at Sony trying to get the project off the ground.
“When the PlayStation launched, I was still at Sony’s corporate headquarters, where I had been since 1987. I worked in the office of the president, Akio Marita, the founder of Sony. I was his assistant, speechwriter, ghostwriter, conversationalist when it was And we watched it all, so to speak, but I remember being at the presentation at the beginning when they brought the PlayStation prototype and we were able to see that they create in the middle of 94, before the launch, played Ridge Racer stood there and thought, “Oh my God, this is going to be amazing.”
It is clear that at the time the view of the PlayStation’s potential was very impressive, but Some Sony executives didn’t have it all together. In fact, they believed that investing in the video game industry would be a waste of time.
“I think a lot of leaders at the time didn’t take it seriously. They were like, “Oh my God, Sega and Nintendo are dominating this (console) industry.” Do you think Sony could enter through the back door? and try to divide this cake into three parts?’ I think some called it at the time Sony’s name appeared on the console; they did not want to be associated with him.’
You could almost say that a good group of Sony bosses were embarrassed by the launch of the console, although time has completely taken their minds off it. Today, Layden can be proud of the work done, as the unit has survived five generations.
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